Five campaigns of the week picked by the editor. TOMORROW STARTS TONIGHT by IKEA The campaign highlights the importance of sleep and challenges the products that are marketed for sleep improvement. Credits: Mother, London, UK THE NAKED THREAT by Refuge Refuge teamed up with AMV BBDO, Cosmopolitan and Love Island star Zara McDermott to launch …
It’s Friday and it’s supposed to feel good. But that’s not the case. Perhaps I’ve indulged myself in too much Netflix when in fact, life is like a novel where we need to write our own story, and in that story, we smile, we cry, we laugh, we struggle, and we fight. We have to …
Fives campaigns of the week picked by the editor. TAP OUT by GambleAware GambleAware and The Safer Gambling Board have launched a campaign to encourage people to consider ‘tapping out’ before placing a bet they may regret. Credits: M&C Saatchi, UKProduction Company: Academy FilmsDirector: Vince SquibbMedia Agency: Goodstuff RELAX, IT’S MODERN EMULSION by Farrow & Ball BMB has …
Five campaigns around the week picked by the editor. LOVE CONQUERS ALL by Burger King The campaign, from TBWA\Helsinki and media partner Virta Helsinki, celebrates the LGBTQ+ community. Burger King rolled out ads showing the King kissing Ronald McDonald and the line “Love conquers all. Credit: TBWA\Helsinki SOCIALLY DISTANCED TEAPOT by Yorkshire Tea Yorkshire Tea brings social …