The widespread rebranding efforts of almost all influencers to position themselves as “content creators” signal one thing: the influencer industry is experiencing an existential crisis Alix Earle is not your average influencer: 6.5 million followers on TikTok, countless brand sponsorships, being one of the first two hosts who launched a podcast on Alex Cooper’s podcast …
“I’m not like regular, I’m cool”, said everyone Alexis* is over 25 of age and experiencing what he calls – or the society does, really – a “quarter-life crisis”. Or maybe we can all blame the X-Factor for the mental scar that is being categorised as “over 25s”. I don’t think I’ve ever agreed with …
What’s hot, what’s not, what have you? You blink and it’s another year. Whether you like or loathe it, culture and cultural zeitgeist are moving at a dizzying speed. At the end of each year and the beginning of the next, everyone and their mothers throw their hat into the ring and put out a …
“The Nomad” is a fortnightly published series where I talk to expat PR and Comms professionals, then delve into the insights which inform and help other people to live or to do business in an intercultural world. When Anna Craven came to the UK in 2018 from Australia, it was a “big shock to discover …
“The Nomad” is a fortnightly published series where I talk to expat PR and Comms professionals, then delve into the insights which inform and help other people to live or to do business in an intercultural world. The whole world was talking about OceanGate’s Titan submersible. The submarine had been on a voyage to see …
The creator economy is not just some get-rich scheme. It’s ripe for regulations. Last month, fast fashion company Shein – which is known for selling trendy clothing at extremely cheap prices and notorious for its human rights violations and environmental destruction – invited a bunch of social media influencers on an all-expenses-paid trip to visit …
“The Nomad” is a fortnightly published series where I talk to expat PR and Comms professionals, then delve into the insights which inform and help other people to live or to do business in an intercultural world. When Lindsay Mandeville came to the Netherlands for the first time more than 12 years ago, she didn’t …
“The Nomad” is a fortnightly published series where I talk to expat PR and Comms professionals, then delve into the insights which inform and help other people to live or to do business in an intercultural world. “Wimbart has definitely been a journey. As I say, I didn’t ever consider myself a naturally entrepreneurial person. …
To a certain extent, I couldn’t help but wonder if the treadmill was indeed worth it. My mum used to be a teacher. When I was a kid, she usually took me to her classes as we couldn’t afford childcare. I followed her from one class to another and immersed myself in the Vietnamese language …
“The Nomad” is a fortnightly published series where I talk to expat PR and Comms professionals, then delve into the insights which inform and help other people to live or to do business in an intercultural world. “I don’t think there’s an issue with the lack of representation necessarily; I think that has come to …