Five campaigns of the week picked by the editor, well, me. WASTE by IKEA & Instinct BBDO Hot on the heels of its horror spot against intimate partner violence, Ikea is campaigning against food waste at Christmas with a commercial in which giant items of food rain down on the world. The new spot, by Instinct …
Five campaigns of the week picked by the editor, well, me. PS5 LAUNCH by Sony & Red Consultancy Sony’s iconic PlayStation shapes take over London Tube station for UK PS5 launch. Sony has taken over Oxford Circus Tube station in London to mark the launch of the PS5 in the UK. The marketing stunt will …
Five campaigns of the week picked by the editor, well, me. THE LETTER by Coca-Cola & Wieden & Kennedy London Coca-Cola has announced the launch of its new festive campaign and TV ad, ‘The letter’. On TV screens from December, the advert, directed by Oscar-winning filmmaker Taika Waititi, follows a father’s journey to make his daughter’s …
Five campaigns of the week picked by the editor, well, me. THE SHOW MUST GO ON by Amazon & Lucky Generals Amazon’s captures the frustration and disappointments of 2020 while managing to lift spirits with a tale about a ballerina with big dreams. (AdAge) The gorgeous Chirstmas’s ad by Amazon tells the story of a young …
It was a long and chilly night; I grabbed some snack and made myself a cup of tea, tuned into Netflix to enjoy a movie night, on my own, trying to escape from the harsh reality with another lockdown coming. I kept pressing “Next” and suddenly it was 2 am. Is there any “Next” button …
Five campaigns of the week picked by the editor, well, me BEDTIME STORIES CHAPTER TWO by Papyrus UK & TBWA\MCR Bedtime Stories Chapter Two is PAPYRUS’s campaign helping protect children from the nightmare of cyberbullying and harmful online content, by alerting parents and carers of the types of things their children could be accessing on the …