Once in a while, I pull together refreshing and interesting reports with the aim to providing better insights about what happened, what’s going on right now and what will happen next. 2021 EDGES REPORT by Backslash, TBWA Backslash’s 2021 Edges explore the cultural shifts shaping our world in six chapters: Chaos, Preservation, Advancement, Identity, Liberation, and Rebirth. Backslash examines cultural shifts …
Five brilliant campaigns of the week picked by the editor, well, me. FUTURE SEASCAPES by Lloyd’s Register, The Romans & N2O The purpose of the Lloyd’s Register campaign is to launch their Maritime Decarbonisation Hub, which aims to create safe, sustainable pathways to a zero-carbon maritime industry. Delivered by PR agency The Romans, and executed by …
Five brilliant campaigns of the week picked by the editor, well, me. BECAUSE OF THIS by Mischief @ No Fixed Address A vaccine confidence campaign “Because of This” has been created on behalf of an alliance of healthcare associations and Pfizer and BioNtech. The campaign’s four PSAs will launch on Tuesday 12 January. Hugging close …
Five brilliant campaigns of the week picked by the editor, well, me. WHATEVER IT TAKES by Macmillan Cancer Support & AMV BBDO Macmillan Cancer Support shows the true grit, skill, ingenuity, humour and tenderness of Macmillan’s workforce. The latest campaign for Macmillan Cancer Support portrays Macmillan staff as compassionate warriors who do whatever it takes …
Five brilliant campaigns of the week picked by the editor, well, me. We are back after two weeks off! Happy New Year and wishing us a fruitful 2021! It’s gonna be the year (I said that with my 2020’s resolution but I genuinely think 2021 is definitely going to be fabulous and brilliant!) Welcome to …