Five brilliant campaigns of the week picked by the editor, well, me. KINTSUGI BENCHES by Wagamama, YoungMinds & Uncommon Creative Studio The popular restaurant chain, Wagamama has hired creative studio, Uncommon following a call for a new creative partner. Uncommon was awarded the business without a pitch and will be working in tandem with the …
Five brilliant campaigns of the week picked by the editor, well, me. GOOD GUYS GUIDE by M&C Saatchi London In partnership with Solace Women‘s Aid (SWA) and Token Man, M&C Saatchi has launched Good Guys Guide, a campaign that is designed to address societal issues with seven golden rules instructing conscientious males how to go …
I’ve been thinking about it. Putting pen to paper. Then deleting it. I’ve run away from it. But why should I run? As a kid, I was taught to suppress my feelings. To be a good boy. Because boys don’t cry. Boys don’t show emotions, they’re not weak, they can’t be vulnerable. We are expected …
Five brilliant campaigns of the week picked by the editor, well, me. AR BODY TRACKING – Snapchat, NHS & Manning Gottlieb OMD, PrettyGreen Snapchat has teamed up with NHS to increase awareness around organ donation via an augmented reality (AR) lens on World Kidney Day. The body-tracking AR lens, created in partnership with OmniGov at …
Five brilliant campaigns of the week picked by the editor, well, me. FIFTY FIFTY by IKEA & Edelman UK Edelman UK has created a “Fifty Fifty” Instagram Stories card game for IKEA to mark International Women’s Day that’s designed to spark discussion among couples and housemates about gender inequality when it comes to chores and …
Five brilliant campaigns of the week picked by the editor, well, me. 57-MINUTE LOADING by Heinz & Rethink For the chance to get your hands on one of 157 HEINZ Burger Kits, the brand, known for its slow-pouring ketchup, is asking HEINZ lovers to head to Heinz.com. Fans who are willing to test their patience with …