The new insight report shines a light on the combination of data and creativity by sharing a dozen essay on critical intersection in marketing and communications industry.
We all understand that we have been living in today’s digital age. Especially during the current pandemic, businesses of all shapes and sizes have to adapt to the “new normal”, gravitate towards digital landscape and turn more digital to keep up with the current demands.
“The pandemic has had unprecedented effects in our industry. In many markets, restaurants were completely closed for quite some time. In the U.S., we had our dine-in closed for a long time in most places. These market dynamics accelerated even further the need for digital channels like delivery, curbside pickup, and mobile order and payment (contactless)”
Muse by Clio
Data has proved to be of great importance recently and taking advantage of data exploitation has become pivotal to businesses’ success. Numbers don’t lie. However, in order to interpret that data and transform it into ideas, it needs the touch of creativity, which sets the ideas apart, backed up by solid data. It is essential to combine data and creativity, which results in great campaigns. Let’s have a look at this insight report of Muse by Clio to get a grasp of what the intersection can do for campaigns and businesses.
CLICK HERE to download the full PDF report of 12 essays, or HERE to read them on the Muse site.
Photo: Dennis Kummer | Unsplash
