Five brilliant campaigns of the week picked by the editor, well, me. ALEXA’s BODY by Amazon & Lucky Generals The 2021 Super Bowl ads stars actor Michael B. Jordan, who you might know as Erik Killmonger from Black Panther or quarterback Vince Howard from Friday Night Lights, as the company’s Alexa smart assistant. The company posted its 60-second in-game …
In 2003, when SARS, a fatal infectious disease, became a global emergency, Vietnam was the first country to halt the SARS spread successfully. Nearly two decades later, the entire globe has been on the battle against SARS-CoV-2 and COVID-19. The novel coronavirus has crept its way across the globe for just over a year, resulting …
Five brilliant campaigns of the week picked by the editor, well, me. DO SOMETHING NEW, NEW ZEALAND by Tourism New Zealand & The Yarn Agency A hilarious new tourism campaign has savagely mocked Instagram influencers for their cliche photos and social media posts. In a new ad to promote New Zealand travel, comedian Tom Sainsbury poses as a …
Once in a while, I pull together refreshing and interesting reports with the aim to providing better insights about what happened, what’s going on right now and what will happen next. 2021 EDGES REPORT by Backslash, TBWA Backslash’s 2021 Edges explore the cultural shifts shaping our world in six chapters: Chaos, Preservation, Advancement, Identity, Liberation, and Rebirth. Backslash examines cultural shifts …
Five brilliant campaigns of the week picked by the editor, well, me. FUTURE SEASCAPES by Lloyd’s Register, The Romans & N2O The purpose of the Lloyd’s Register campaign is to launch their Maritime Decarbonisation Hub, which aims to create safe, sustainable pathways to a zero-carbon maritime industry. Delivered by PR agency The Romans, and executed by …
Five brilliant campaigns of the week picked by the editor, well, me. BECAUSE OF THIS by Mischief @ No Fixed Address A vaccine confidence campaign “Because of This” has been created on behalf of an alliance of healthcare associations and Pfizer and BioNtech. The campaign’s four PSAs will launch on Tuesday 12 January. Hugging close …
Five brilliant campaigns of the week picked by the editor, well, me. WHATEVER IT TAKES by Macmillan Cancer Support & AMV BBDO Macmillan Cancer Support shows the true grit, skill, ingenuity, humour and tenderness of Macmillan’s workforce. The latest campaign for Macmillan Cancer Support portrays Macmillan staff as compassionate warriors who do whatever it takes …
Five brilliant campaigns of the week picked by the editor, well, me. We are back after two weeks off! Happy New Year and wishing us a fruitful 2021! It’s gonna be the year (I said that with my 2020’s resolution but I genuinely think 2021 is definitely going to be fabulous and brilliant!) Welcome to …
Five campaigns of the week picked by the editor, well, me. HOME ALONE GINGERBREAD HOUSE by Disney & Taylor Herring Disney Unveils Stunning Home Alone Gingerbread House for the Film’s 30th Anniversary. Teaming up with food artist Michelle Wibowo, Disney and creative PR agency Taylor Herring make a mini version of the iconic Christmas set. “Home Alone is …
Not the Cardi B’s song I promise! What Awaits Pfizer/BioNTech? It’s been a difficult, and dare I say, unprecedented year. It has been hard for all of us. The pandemic has robbed us of certainty about what next week might hold. We’ve waited with bated breath for this to be over, tried to cope with …