Five campaigns of the week picked by the editor. BLACK POSTBOXES by RoyalMail Royal Mail has unveiled four special postboxes to mark the beginning of Black History Month on 1 October. The postboxes, which can be found in London, Glasgow, Cardiff and Belfast, are intented to honour black Britons including Mary Seacole and Sir Lenny Henry. (Independent) Credits: RoyalMail ONE LITTLE THING …
When going to the website of almost all agencies in Marketing, Communications or PR, you can often find some catchy punchy phrases like “global agency with local expertise”, “the g-local agency with impacts”, “global connected agency with local insights” … I’m not pointing this out because I don’t approve it. On the contrary. In the …
Five campaigns of the week picked by the editor. TOMORROW STARTS TONIGHT by IKEA The campaign highlights the importance of sleep and challenges the products that are marketed for sleep improvement. Credits: Mother, London, UK THE NAKED THREAT by Refuge Refuge teamed up with AMV BBDO, Cosmopolitan and Love Island star Zara McDermott to launch …
It’s Friday and it’s supposed to feel good. But that’s not the case. Perhaps I’ve indulged myself in too much Netflix when in fact, life is like a novel where we need to write our own story, and in that story, we smile, we cry, we laugh, we struggle, and we fight. We have to …
Fives campaigns of the week picked by the editor. TAP OUT by GambleAware GambleAware and The Safer Gambling Board have launched a campaign to encourage people to consider ‘tapping out’ before placing a bet they may regret. Credits: M&C Saatchi, UKProduction Company: Academy FilmsDirector: Vince SquibbMedia Agency: Goodstuff RELAX, IT’S MODERN EMULSION by Farrow & Ball BMB has …
Five campaigns around the week picked by the editor. LOVE CONQUERS ALL by Burger King The campaign, from TBWA\Helsinki and media partner Virta Helsinki, celebrates the LGBTQ+ community. Burger King rolled out ads showing the King kissing Ronald McDonald and the line “Love conquers all. Credit: TBWA\Helsinki SOCIALLY DISTANCED TEAPOT by Yorkshire Tea Yorkshire Tea brings social …
To be honest with you, one of the primary reasons that got me interested in PR is my dream to be Samantha Jones. Running my own PR agency. Let’s forget about the Assistant guy part and the Delivery guy part on the show. 😉 It’s already been a year since I came here to the …
“My name is Son Pham and I would love to work for your company.” I just finished and submitted another application to a full-time position in an agency. A personalized application. And if I’m honest, I’m exhausted, because I put so much effort in to that. I said in my application that I’ve written the …
The new insight report shines a light on the combination of data and creativity by sharing a dozen essay on critical intersection in marketing and communications industry. We all understand that we have been living in today’s digital age. Especially during the current pandemic, businesses of all shapes and sizes have to adapt to the …
A new quirky campaign from M&C Saatchi London and SS+K. They say Third Time’s the Charm. The other day after watching Netflix‘s Eurovision Song Contest, I want to go to Husavik, Iceland to make some wishes to the elves. Two days ago, when I was watching Down to Earth with Zac Efron, right from the first …