The widespread rebranding efforts of almost all influencers to position themselves as “content creators” signal one thing: the influencer industry is experiencing an existential crisis Alix Earle is not your average influencer: 6.5 million followers on TikTok, countless brand sponsorships, being one of the first two hosts who launched a podcast on Alex Cooper’s podcast …
“I’m not like regular, I’m cool”, said everyone Alexis* is over 25 of age and experiencing what he calls – or the society does, really – a “quarter-life crisis”. Or maybe we can all blame the X-Factor for the mental scar that is being categorised as “over 25s”. I don’t think I’ve ever agreed with …
The creator economy is not just some get-rich scheme. It’s ripe for regulations. Last month, fast fashion company Shein – which is known for selling trendy clothing at extremely cheap prices and notorious for its human rights violations and environmental destruction – invited a bunch of social media influencers on an all-expenses-paid trip to visit …
To a certain extent, I couldn’t help but wonder if the treadmill was indeed worth it. My mum used to be a teacher. When I was a kid, she usually took me to her classes as we couldn’t afford childcare. I followed her from one class to another and immersed myself in the Vietnamese language …
When queer and trans people’s lives are in literal danger, brands and corporations need to rethink how to engage, empower and enable the LGBTQ+ community without meaningless slogans and empty promises. All sun blazing. Natasha Bedingfield’s “Pocketful of Sunshine” on repeat. More mimosas with 1% orange juice and 99% prosecco at a favourite weekend brunch …
A global survey of 148,398 people from 19 English-speaking countries found that Gen Z is 12 times more obsessed with celebrities than their older counterparts. “Have you thought about your dissertation topic yet?” Rudiger asks me after the second or third lesson of my dissertation module. As if I didn’t already know what I wanted …
Generalisation would only serve to minimise the very experience of what makes us human. When the very first caveman painted pinstripes on his hide in Africa around two million years ago, little did he know there was going to be an uphill battle amongst his descendants about whether using a thumbs-up emoji is considered making …
Honestly, work. It was a cold, dreary winter night; I had just got home from a night out in Heaven (yes it was a lot of spiced rum and coke before you ask), then scrolled past an IG post where Sarah Michelle Gellar was pondering why gay guys called her “mother”. If gay men call …
Babes, are you OK? You’re barely deinfluencing. The year is 2019. Someone breaks their silence. Tati Westbrook says “Bye Sister” in a tell-all YouTube video to James Charles. A whole new saga that eclipses Twilight’s, begins. At one point, it feels like tides turn, the Earth stops spinning and the whole world breaks its dimension. …
It’s never gone away tbh. M3GAN! She’s got a point, she’s an icon, she’s a legend, she’s the moment. She’s making money. M3GAN smashes $126 million box office (as of now), more than ten times of just $12 million budget. She’s not stopping – she slaps the box office like Dolly Parton slaps world records. …