Once in a while, I pull together refreshing and interesting reports with the aim to providing better insights about what happened, what's going on right now and what will happen next.
2021 EDGES REPORT by Backslash, TBWA
Backslash’s 2021 Edges explore the cultural shifts shaping our world in six chapters: Chaos, Preservation, Advancement, Identity, Liberation, and Rebirth.
Backslash examines cultural shifts with an eye toward business impact, identifying opportunities for disruptive growth. These shifts are born from a global process that emphasizes the expertise of over 300 TBWA “Culture Spotters”- leveraging insight from Bogota to Berlin, Kigali to Kuala Lumpur, New Delhi to New York.
View the full 2021 Edges report.
Culture is fast, often confusing, and sometimes misleading. TBWA hopes that these Edges bring optimism, inspiration for growth, and a clear direction forward. Culture is our story. And more than ever before, it’s up to us to write a chapter we’ll be proud of.
What’s Next?
Body Debates: Heated public disputes related to freedom of choice vs. societal responsibility.
Roots Revival: COVID-19 exposed the pitfalls of globalization, opening the door for localism and nationalism to make a modern comeback.
Platform Politics: Say goodbye to the Wild West of social technology. In the fierce battle against misinformation, filter bubbles, and data collection, platforms are under crackdown. And they’re adapting their products to help us identify fake news, break free of echo chambers, and fight tech addiction—or at least, telling us they are. The war between good tech vs. bad tech is on, and every business will need to choose its side carefully.
Stability Pursuit: A shaky job landscape is making stability sexy again.
Counter Cancel: The Counter Cancel movement will favor healthy, nuanced debate over public shaming, ultimately leading to a more productive movement.
Health Hedonism: Health and wellness are converging.
2021 DATA-DRIVEN TREND REPORT, SHIFTS IN CULTURE by Ketchum
The next normal is going to be different. It will mean not going back to the conditions that prevailed in 2019.
In this report we introduce the five ‘Shifts in Culture’ that started to occur in 2020 – and, we believe, will continue shaping culture through 2021.
Is VR the future of retail? Is second-hand clothing going to be the antidote to fast fashion? What might a truly revitalised outdoor public space look like?
Five shifts in culture:
Serious play++
Retro nostalgia++
Immersive experience++
Closer communities++
Local lives++
2021 GLOBAL PR AND COMMUNICATION MODEL REPORT by Global Alliance & Corporate Excellence
The Model defines the roadmap and building blocks of the functions of PR and Communication, to promote its contribution to the creation of differentiation, reputation, trust and social legitimacy.
The Model consolidates the Stockholm Accords, 2010, and the Melbourne Mandate, 2012, and integrates the Global Capability Framework for Public Relations and Communication Management developed in partnership with Huddersfield University in 2018.
Inside out the 5 building blocks that generate and protect value in today’s world:
BB1: Defining and Activating Corporate Purpose
BB2: Building Brand & Corporate Culture
BB3: Managing Reputation & Reputational Risk
BB4: Enhancing communication
BB5: Connecting Intelligence & Intangible Asset Metrics
LGBTQ+ WORKPLACE ADVOCACY REPORT by PRCA
Public Relations and Communications Association (PRCA) released results of a survey on LGBTQ+ inclusivity in the PR and Communications industry. The purpose of the survey was to help shape the agenda of the PRCA’s LGBTQ+ group in 2021, by revealing where the PRCA should focus to best use its platform for positive change.
The report surveyed PR and comms practitioners, 40% of them members of the LGBTQ+ community, on inclusivity in the workplace.
The PRCA’s LGBTQ+ group, working in partnership with YouGov, welcomed all to a webinar on January 27 at 17.00 GMT to discuss findings and plan next steps
Read more from the PRCA LGBTQ+ Workplace Advocacy Report here.
DIGITAL 2021 GLOBAL OVERVIEW REPORT by We Are Social & Hootsuite
Published in partnership between We Are Social and Hootsuite, this year’s reports reveal that connected tech became an even more essential part of people’s lives over the past year, with social media, ecommerce, streaming content, and video games all seeing significant growth in the past 12 months.
Here are some of the key headlines in Digital 2021:
– Social media users have grown at the fastest rate in 3 years to 4.2 billion, up 13% y-o-y.
– We now spend roughly 42% of our waking lives online, with the average internet user clocking up almost 7 hours a day on the web.
– 5.22 billion people use a mobile phone today, equating to 66.6% of the world’s total population.
– Mobile is now our first screen, accounting for a greater amount of people’s time than live TV.
– 77% of internet users say that they buy something online each month, with Food & Personal Care the fastest-growing category.
– Older age groups are the fastest-growing segments amongst some of the top social platforms’ audiences; 50+ is the fastest-growing age group on Facebook and Snapchat.
– More than 90% of GenZ internet users say they play games, 67% for those aged 55 to 64.
Credit: We Are Social
Sign up to the webinar here: https://bit.ly/3ce2Cag.
Featured photo by Etienne Girardet on Unsplash
