Five brilliant campaigns of the week picked by the editor, well, me. GOOD GUYS GUIDE by M&C Saatchi London In partnership with Solace Women‘s Aid (SWA) and Token Man, M&C Saatchi has launched Good Guys Guide, a campaign that is designed to address societal issues with seven golden rules instructing conscientious males how to go …
Five brilliant campaigns of the week picked by the editor, well, me. AR BODY TRACKING – Snapchat, NHS & Manning Gottlieb OMD, PrettyGreen Snapchat has teamed up with NHS to increase awareness around organ donation via an augmented reality (AR) lens on World Kidney Day. The body-tracking AR lens, created in partnership with OmniGov at …
Five brilliant campaigns of the week picked by the editor, well, me. FIFTY FIFTY by IKEA & Edelman UK Edelman UK has created a “Fifty Fifty” Instagram Stories card game for IKEA to mark International Women’s Day that’s designed to spark discussion among couples and housemates about gender inequality when it comes to chores and …
Five brilliant campaigns of the week picked by the editor, well, me. 57-MINUTE LOADING by Heinz & Rethink For the chance to get your hands on one of 157 HEINZ Burger Kits, the brand, known for its slow-pouring ketchup, is asking HEINZ lovers to head to Heinz.com. Fans who are willing to test their patience with …
Five brilliant campaigns of the week picked by the editor, well, me. HAIRYTALES by Tangle Teezer & Don’t Cry Wolf Don’t Cry Wolf, Tangle Teezer and Woke Babies have launched Hairytales – a new collection of children’s books inspired by classic fairy tales which aims to bring more diversity to the table with Black versions …
Five brilliant campaigns of the week picked by the editor, well, me. ALEXA’s BODY by Amazon & Lucky Generals The 2021 Super Bowl ads stars actor Michael B. Jordan, who you might know as Erik Killmonger from Black Panther or quarterback Vince Howard from Friday Night Lights, as the company’s Alexa smart assistant. The company posted its 60-second in-game …