Coca-cola’s new creative ad centres around Coke and food, showcased families around the world cooking and having fun time together in the kitchen during the current pandemic. Coke x Anomaly have launched a new global platform for Coke and Food called ‘Together Tastes Better’ – a fully integrated program comprising a new film, initiatives to …
Everything keeps changing and you either run from it or run with it. We should help ourselves make sense of a fast-changing world where old norms have been upended. Are we the same person that our mothers gave birth to? Is the skin on our body the same skin that covered us years ago? Is the …
In the U.S, in landmark case, Supreme Court rules LGBTQ workers are protected from job discrimination; LGBTQ+ community deserves to celebrate this. Fashion marketer Diesel has always urged its young fans to walk their own path, since Go With The Flaw campaign in 2017. According to Diesel founder, Renzo Rosso, the brand’s values include the belief that “individuality, …
Ngày đầu tiên đặt chân đến Anh, nắng chiếu lung linh muôn hoa vàng, hối hả tất tưởi từ Heathrow về phòng rồi 3 đứa đi dạt khắp ngõ ngách London, tự bảo nhau phải khám phá thật nhiều, vì biết đâu còn cơ hội lần 2. Nghe bảo jetlag này kia mệt lắm, lệch …
The UK Government has replaced the old communications message “Stay home. Protect the NHS. Save lives” to “Stay alert. Control the virus. Save lives”, which is the first move to ease the current lockdown situation. The communications message has created a lot of public controversy and also sparked off a debate among PR practitioners – …
It is hard to avoid harsh reality at the moment. The coronavirus has completely changed our life and dramatically affected major aspects of our normal daily life. What we are going through is unprecedented. We are buried with statistics of the whole coronavirus situation, which can turn a day full of sunshine into the one …
Hey, how you doing? Well, “no one told me life was gonna be this way”. The whole coronavirus situation right now is a mess. I can hardly find anything “new” on news coverage of all major newspapers at the moment. I know. It changed everything. We no longer live as we used to. We no …
Content, content, content. Can it not be more obvious? If Beyoncé asks me “Who runs the world?”, my answer would definitely be “Content”. Well, maybe when you are trying to sing it, obviously it doesn’t harmonize with the rhythm and melody of the song at all, but in the context of society and digital age …
Influence: The Psychology of Persuasion by Robert B. Cialdini Book Review Cialdini’s Influence: The Psychology of Persuasion is a fascinating study, which reveals about why and how we make decisions. It also provides facts about how marketers cause us to behave in often predictable ways which are beneficial to those marketers. Understanding the knowledge in the book, …