Fives campaigns of the week picked by the editor.
TAP OUT by GambleAware
GambleAware and The Safer Gambling Board have launched a campaign to encourage people to consider ‘tapping out’ before placing a bet they may regret.
Credits: M&C Saatchi, UK
Production Company: Academy Films
Director: Vince Squibb
Media Agency: Goodstuff
RELAX, IT’S MODERN EMULSION by Farrow & Ball
BMB has created a new advertising campaign for paint and wallpaper brand Farrow & Ball’s Modern Emulsion.
‘Relax, it’s Modern Emulsion’, a new international, multi-media campaign, heroes the stain resistance of Modern Emulsion and shows how Farrow & Ball paint is tough enough to meet the needs of life at home.
Sometimes isn’t easier to take a little bit break?
Credits: Agency BMB
Chief Creative Officer Matt Lever
Head of Strategy Mel Arrow
Senior Creatives Will Marsden & Jordan Down
Account Director Matt Bonny
Account Manager Liv Myers
Head of Design Dom Grant
Designer Sam Hamer
TV Producer Kate Banks
KNOW YOURSELF by WHOOP
In a connected world, we have insider knowledge about everything. We know the stats of our favourite teams and players. We intuit the meaning behind social media slang. But when it comes to ourselves, most of us are still in the dark. It’s why WHOOP, industry-leading 24/7 fitness tracker and health monitor, created a new campaign titled, ‘Know Yourself’ to drive our audience’s focus inward.
In a world where we understand a peach isn’t necessarily a peach, an aubergine isn’t necessarily an aubergine. We understand so many things to a level that we do more than about our own self. The film is designed to celebrate their audience’s truly niche knowledge about the world.
Credits: Droga5, New York
EVERYONE TOGETHER by SKY Arts
More than 220 people naked and wearing nothing but masks in the first ever socially-distanced installation with globally-renowned artist Spencer Tunick to create an art installation for the age of COVID, to promote TV channel Sky Arts going free to air. Free to air, no pun intended!
We’ve been working with SKY Arts to make sure their free-to-air launch on Freeview was nothing but a naked success
Hope&Glory
Credits: Hope&Glory
VILFs by OkCupid
DILFs, MILFs? No, let’s talk about something more critical. Welcome to VILFs by OkCupid.
The dating site is bringing the VILF to life with all sorts of hot branded merchandise, including condoms, lawn signs, button pins, stickers, T-shirts and bags. There’s also an influencer makeup tutorial (launching next week) on how to look hotter—by voting.
Credits: Creative agency: Mischief @ No Fixed Address
Experiential Agency: Makeout
Photo by Guilherme Bellotti on Unsplash
