"Spotlight of the Week" is a weekly published series that highlights what happens in the world of PR, Comms, Marketing, Advertising, Social. It's about the work that makes you think "Pssttt I wish I had come up with this idea". The work that matters. Or simply the ones (good and bad) that get people talking. The good and the not-so-good. So, what's in the news?
The Gender Pay Gap Bot
Considered a “catalyst” to keep pressure on transparent gender pay gap, the Gender Pay Gap Bot highlights the conversations beyond “empowerment”, “inspiration” and “celebration”. Whenever a company listed on the government’s gender pay gap service tweets International Women’s Day key phrases, The Gender Pay Gap Bot automatically responds with their median gender pay gap.
It’s all publicly available data – but too few people knew about it, and even fewer companies were acting on it. So they used it to provide a neutral, factual counterpoint to emotion-led International Women’s Day social media posts.
According to Francesca Lawson (co-founder), there are a few changes since the previous year: you can see who’s making progress and who’s not and make requests to see a employer’s pay gap stats
Follow the chaos here ➡️ https://lnkd.in/graE5XWD
Turn Your Back by Dove and Ogilvy
Dove calls on its global community to post a video to #TurnYourBack to the #BoldGlamour filter.
Dove is encouraging people to #TurnYourBack on the new Bold Glamour filter as part of its mission to create a #NoDigitalDistortion movement.
The influencer-led campaign, developed by Ogilvy and DAVID, kicked off with content creators sharing how they personally feel about the Bold Glamour filter and the damage it can do (and is doing) to social users. The Bold Glamour filter presents a concerning ideal of ‘beauty’ – one that looks real, too real. In the seven days since it launched, the hashtag has been viewed more than 365M times (probably more by now).
Through research done by the Dove Self-Esteem Project 38% of girls in the U.S. say they can’t live up to the beauty standards that influencers project on social media, and 80% say they have already applied a filter or used a retouching app to change the way they look in their photos by age 13. As a result, 48% of girls who distort their photos regularly have lower body esteem compared to 28% of girls who don’t.
The Orgasm Gap by Durex and Splendid Communications
Durex launches the campaign on International Women’s Day to spotlight the orgasm gap between sexes. According to research, women are four times less likely to always orgasm during a sexual encounter with another person than men (20% versus just 5%).
To highlight the issue sexual wellbeing brand Durex disrupted a London screening of a football game, frustrating attendees by switching off the screen at ‘climatic’ moments in a bid to highlight the ‘orgasm gap’.
The brand teamed up with sex expert Alix Fox to carry out the stunt, interrupting key moments throughout the game from free kicks to impending goals. The brand then revealed to the disgruntled fans the ‘orgasm gap’ was the reason for the interruptions.
Double Standards by CPB London
For International Women’s Day 2023, CPB London wanted to call out the sexism and stereotyping hidden in everyday language.
The campaign follows new research findings showing that one in five British men have no problem using sexist words and phrases. In addition, only 14% of men feel comfortable confronting others when hearing them use offensive or sexist language. However, despite this, over 50% of male respondents agree that using sexist language can be hurtful towards others.
The ‘Double Standards’ campaign is the result of a partnership between CPB London and media agencies Assembly, Goodstuff and Open Media; public relations agency KWT Global, and multilingual content activation agency Locaria.
