Five campaigns of the week picked by the editor.
FRESHLY LAUNDERED – ECO EDITION by Samsung
Samsung teams up with Gold medal-winning Team GB star Max Whitlock to launch new fragrance. The campaign introduces Samsung’s new “Eco Bubble” washing machine. Creative agency Taylor Herring opted to parody Brad Pitt’s Chanel No.5 commercial from 2012 to produce a laundry-inspired fragrance to promote eco-bubble washing machine.
Agency: Taylor Herring
SOUND THE EXCUSE by The Book of Man
The partnership between the award-winning men’s media platform The Book of Man and TBWA\London has showcased zoom fatigue with humor and unquestionable excuse.
Agency: TBWA\London
QUESTIONS by Intermarché
Love this!
French supermarket Intermarché uses the old trope, of the 6-year-old with the existential questions in a new charming, lovely ads.
“Questions” was directed by Rudi Rosenberg of Insurrection for agency Romance, which in May graced us with “I Want to Be With You,” an ode to long-awaited de-confinement in France, also for Intermarché. (Clusters of France have since been placed back on viral alert.) (MusebyClio)
Credits: Romance Agency
MAKE THE COVER by Playboy
Playboy Fragrances is launching two brand new fragrances, Make the Cover for Him and for Her. The new “glamorous, highly-saturated campaign with a retro LA flavour” of Playboy celebrates the uniqueness of each person. It is about embracing all types of beauty and showing that anyone can ‘Make the Cover’ not just the traditional archetypes, all it takes is confidence and self-esteem.
Agency: Sid Lee Paris
LNER COMMERCIAL AD by LNER
A newly launched commercial ad by LNER. Like, 30 minutes ago. It deserves to have a spot in this Campaign of the Week episode.
The ad showcases the LNER’s new, modern look and feel, which aims to reassure its customers during the global pandemic.
Agency: M&C Saatchi London
Photo by Steve Johnson on Unsplash
