Five campaigns of the week picked by the editor, well, me.
#BUYBACKFRIDAY by IKEA & Edelman UK
When working with IKEA West Yorkshire for four months as a Student Consultant for their project, we were impressed with how IKEA has been trying to raise people’s awareness of environmental issues and how the company has been trying to be a leader to tackle environmental problems.
In this new campaign, Edelman helps IKEA launch a ground breaking global circularity experiment: IKEA stores around the world will start buying back old IKEA furniture from people to give it a second life.
The campaign will ask customers to sell back their unwanted IKEA furniture in the #BuyBackFriday campaign, which will run between 24 November and 3 December.
THE GIFT by McDonald’s & Leo Burnett London
McDonald’s teams up with Leo Burnett London to recreate the first car feeling.
The 60-second advert, created by McDonald’s advertising agency Leo Burnett, follows the journey of a young boy who receives his first car from his parents on his birthday, to the tune of Westlife’s ‘Flying Without Wings’.
This campaign is a beautiful piece of work, which reminds us to savour the small things.
And that’s the thing about Leo Burnett London with McDonald’s campaigns, always light-hearted and human. Good advertising.
THE AISLE OF ALDI by Aldi & McCann UK
The campaign launches with cinematic 60s parody ‘tourism’ film. The film takes us on a tour of the mysterious, all-season Aisle of Aldi.
HARD TO SAY by Childhood Tumour Trust & Havas Lynx Group
The Childhood Tumour Trust and Havas Lynx Group have launched a campaign to raise awareness and funds for people living with a rare genetic condition, neurofibromatosis 1 (NF1).
The campaign ‘Hard to say’ shows unusual ways in which NF1 can sometimes be mispronounced, the campaign aims to put NF1 in the spotlight to raise awareness and funds to help those living with the condition.
With this creative and light-hearted approach, the campaign proves that it’s not always a dry topic when talking about diseases, especially rare ones. Approved!
JUST by Public Health England & M&C Saatchi
NHS England and NHS Improvement and Public Health England are launching a campaign to encourage people who have spotted initial signs of cancer to visit their GP.
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Featured photo by Scott Webb on Unsplash
