Five campaigns of the week picked by the editor, well, me.
WASTE by IKEA & Instinct BBDO
Hot on the heels of its horror spot against intimate partner violence, Ikea is campaigning against food waste at Christmas with a commercial in which giant items of food rain down on the world. The new spot, by Instinct BBDO and Great Guns director, Ilya Naishuller, does though, resolve itself with an Ikea product solution – its food storage range.
“Every holiday season, it is tradition to go all out on cooking festive feasts. This occasionally means we have great gatherings with an overabundance of dishes that end up in the garbage. The idea for this spot was to provoke the viewer to question how much they really need to cook and to look into saving food via IKEA’s affordable plastic containers.", said Naishuller.
CHECK YOUR DRAWERS by giffgaff, Havas Media & LADbible
Giffgaff is launching a new anti-consumerist content push with the help of social publisher LADbible Group, ahead of Black Friday. The initiative was developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media.
“Check Your Drawers” sees giffgaff on a mission to reacquaint the nation with the contents of their drawers for any old mobile phone handsets, with the ambition of starting to create a truly circular economy and building a new and sustainable model for the industry by getting them back into circulation. (TheDrum)
THE UNSEEN STORY by UN Women & MullenLowe New York and Mediahub
Mediahub and MullenLowe New York’s poignant campaign calls to end violence against women as cases rise behind the closed doors of the Covid-19 pandemic.
As violence has increased against women during the Covid-19 pandemic, and an additional 15million women are expected to be affected by violence for every three months the lockdown continues, ‘The UNseen Story’ aims to create visceral reactions to the different forms of violence that women face in the form of censored images that are shocking to imagine, with copy that is unapologetically outspoken. (Lbbonline)
NATURE’S CLOSING DOWN SALE by Born Free Foundation & ENGINE
Born Free Foundation has taken an unusual approach with its latest campaign ‘Nature’s Closing Down Sale’. In the style of low budget daytime television advertising, our larger than life host urges us to get a great deal this Black Friday, before they’re all gone. (Famous Campaigns)
This Black Friday the biggest reductions aren’t in the shops. They’re in the wild. Don’t let nature close down. Adopt an animal today https://www.bornfree.org.uk/natures-closing-down-sale.
Featured photo by Markus Spiske on Unsplash
