Five campaigns of the week picked by the editor, well, me.
SPOTIFY WRAPPED 2020
As an annual campaign, Spotify Wrapped 2020 recognises and celebrates the stories from the artists, creators and listeners who helped us make it through this year. The streaming platform unveiled its famous year-end campaign this week as an homage to the hard-hit music industry.
The campaign this year was all about the theme of gratitude and resilience, with a sense of humour.
Credit: Spotify
MATCH MADE IN HELL by Match & Maximum Effort Productions
A commercial for dating website Match via Ryan Reynolds’ production company Maximum Effort, in which Satan matches with a woman calling herself 2020, soundtracked to Taylor Swift’s ‘Love Story’, was released last week.
‘Match Made in Hell’ accurately depicts this tumultuous year, through the unlikely pairing of 2020 with Satan, who hooked up via the app at the beginning of this year. (The Drum)
Ryan Reynolds has proved to be the best marketer in the industry. Have you seen his marketing/PR activities he posted on Twitter? Just hilarious and effective!
THE RAGE YARD by Scrap Car Comparison & Propellernet
To help you release all the anger that’s been built up in 2020 Scrap Car Comparsion is providing scrap cars for destruction therapy! The Rage Yard!
Teamed up with Tanks-A-Lot in Northamptonshire to offer a lucky group the chance to try new Rage Yard experience, The Rage Yard experience is based on the theory of ‘destruction therapy’ e.g. taking out your rage by destroying stuff.
The second half will involve one member of your party feeling the awesome power of driving a souped-up 56 tonne Chieftain battle tank (as seen in Fast and Furious 6) over an old scrap car – the perfect way to literally squash and destroy all of your 2020 anger. Check out their website here.
Not a traditional data-led PR story and it works so well!
THE BEACH GUARDIANS by Human Nature & Wunderman Thompson Hong Kong
Wunderman Thompson Hong Kong worked closely with Human Nature and professional trainers to create a team of dogs to ‘guard’ people from the sun.
Using the same techniques taught to police dogs, Wunderman Thompson HK worked closely with professional trainers to create a team of dogs to ‘guard’ people from the sun. The Beach Guardians, as the dogs are known, used scent detection methods to see whether or not beachgoers were wearing sunscreen. Beachgoers sniffed out to be without sunscreen protection would then be given a free tube of the genuinely natural and reef-friendly Human Nature SafeProtect Sunscreen SPF 30 PA++++. (lbbonline)
“People don’t listen to people, but they’ll listen to dogs.” What an adorable campaign.
CO-OP CHRISTMAS AD 2020 by Co-op & Lucky Generals
The heart-warming film features two young brothers from Leeds who raise community spirits, after a pandemic-filled year, by performing an impressive rendition of Oasis’ community anthem Round Are Way, outside their local Co-op store.
The uplifting advert celebrates the notion that anyone can do their bit to help their local community and spread some festive cheer.
Featured photo by Ivan Bandura on Unsplash
