Five campaigns of the week picked by the editor, well, me.
HOME ALONE GINGERBREAD HOUSE by Disney & Taylor Herring
Disney Unveils Stunning Home Alone Gingerbread House for the Film’s 30th Anniversary. Teaming up with food artist Michelle Wibowo, Disney and creative PR agency Taylor Herring make a mini version of the iconic Christmas set.
“Home Alone is such a classic Christmas movie, it makes me feel very festive!” Wibowo says in the clip, which details how she spent nearly 300 hours building the edible construction — including 63 trees, 33 windows, and 14 pizza boxes — out of gingerbread and icing.
CHANNEL4 CHRISTMAS AD
Channel 4 releases its first-ever Christmas ad, #MerryDifferent.
Conceived by 4Creative, #MerryDifferent draws a line under recent hardships by bringing some much-needed joy to viewers at a special time, encouraging everyone to break a smile and be more accepting of individual traits.
The spot follows other campaigns from Channel 4 since the start of the coronavirus pandemic, which have addressed the challenges we’ve all faced in an entertaining, often irreverent way. These have included the #StayAtHome campaign and #BeMoreRainbow, which encouraged everyone to show each other kindness.
GOLDEN M HAIRCUT by McDonald’s Sweden & NORD DDB
McDonald’s Sweden and Stockholm based agency NORD DDB have channelled serious retro vibes, by opening a virtual barbershop offering the famous haircut of the 90s.
After two hours of the campaign going live, the barbershop was booked out solid. Due to popular demand the virtual Golden Hair sessions would return, and those who want to achieve the look should keep an eye on the barbershop’s website for future dates.
BLOODY GOOD BEER by BrewDog
This campaign was run on 4 December but I dont think it hurts to add this bloody brilliant campaign in the episode.
BrewDog launches Bloody Good Beer to celebrate Scotland making period products free.
Called Bloody Good Beer, all profits from the sales will be donated to Bloody Good Period which fights for menstrual equity and the rights of all people who bleed.
BrewDog’s new beer has a tropical guava aroma and a sweet mandarin citrus finish.
BrewDog has always owned its marketing campaigns with social impacts. Refreshing!
TAKE CARE OF YOURSELF by Doc Morris & Jung von Matt
This is arguably the best Christmas ad this year.
The advertisement was created by German agency Jung von Matt, and is part of the German company’s “Take care” campaign.
The two minute commercial follows a grandfather who, isolated by the coronavirus pandemic, starts his own solo fitness quest with nothing but a kettlebell.
The elderly man struggles and groans but motivates himself with a photo in a frame — of somebody the audience can’t see.
It’s revealed in a moment that will melt even the iciest of hearts, just what the grandfather has been training for over his lonely year.
It now has 4.6 million views on Twitter.
“This year is the best gift of all that we are fine and healthy. That is why your health is also a matter close to our heart. So that, especially at Christmas, you can take care of what really matters in life: to spend carefree time with your family and loved ones. DocMorris wishes you and all your relatives a happy and unforgettable celebration. Stay healthy!”
Featured photo by Steve Johnson on Unsplash
