Five brilliant campaigns of the week picked by the editor, well, me.
We are back after two weeks off!
Happy New Year and wishing us a fruitful 2021! It’s gonna be the year (I said that with my 2020’s resolution but I genuinely think 2021 is definitely going to be fabulous and brilliant!)
Welcome to the first episode in 2021 of Campaigns of the Week.
GOOD RIDDANCE TO 2020 by Twitter
Yes, let’s say our dearest goodbye to 2020, a year which people will remember forever and want to forget for good, at the same time. Twitter says good riddance to 2021 with witty billboards and hilarious memes, expressing our delights because 2020 finally came to an end.
Bonus:
SOMEDAY by On The Beach & Uncommon Creative Studio
Rock legend Iggy Pop will once again front On The Beach’s new year advertising campaign, which the OTA says “moves away from a traditional direct-sell approach” and instead “emphasises the truth that at some point, someday, we will all be able to go on our dream holiday again”.
Steve Seddon, brand marketing director at On the Beach said: “Our previous ‘Everything’s Better On the Beach’ campaign saw the biggest ever growth in brand awareness for On the Beach. We wanted to build on that with this ad and stay true to the brand, while being reflective and mindful of the year we’ve had — balanced with optimism for the year ahead.”
P/S: Please take me to the beach right now, I miss the sunshine and all that.
THE STREET by Homebase & Atomic London
Homebase is focusing its marketing efforts on the new year with a campaign inspiring families to create a kitchen that suits their family’s needs, after it decided not to run a Christmas ad.
The spot shows the many different ways that people use their kitchens, such as fixing a motorcycle or playing with toys, as well as baking and cooking.
The campaign is part of the retailer’s “Feels good to be home” tagline, and aims to show that the kitchen is the heart of the home and has multiple uses. (Campaignlive)
By showcasing a series of everyday yet unique events that happen in households, it aims to encourage customers to be inspired to create a kitchen of their dreams that’s suited to their family’s needs.
GIVE IT SOME by Gousto & Mother London
To ensure this growth continues in 2021, Gusto has unveiled the latest iteration of its ‘Give it Some’ brand platform, created in collaboration with newly-appointed creative agency, Mother and incumbent agencies, The7stars and Manifest.
The creative captures the moving power of cooking, mixing the world of music and food to inspire audiences to get cooking.
The campaign will also be elevated through a partnership with Spotify which uses customer behaviours to match Gousto recipes to music listening habits – the media showcases the full breadth of Gousto’s repertoire of dishes. (TheDrum)
P/S: OK, now, what’s cooking?
EVERYONE DESERVES A CHANCE by Emergency & Ogilvy Italy
For a lot of people all over the world, such a diagnosis is a point of no return, because more than half the world population doesn’t have access to or can’t afford the costs of medical treatments they need to survive or get better. Emergency shares its wishes for the new year reaffirming its commitment and desire to work towards accessible, free, and high-quality healthcare for everyone.
Only when a door is opened and a doctor shows up calling “the next one”, we finally get to know what this is all about. We find out that every person was waiting for life-changing news: the diagnosis of a disease.
“Everyone has the right to a chance”: it is the wish for 2021 and this year’s video theme by EMERGENCY, in collaboration with Ogilvy.
Photo by Kyle Hinkson on Unsplash
