Five brilliant campaigns of the week picked by the editor, well, me.
WHATEVER IT TAKES by Macmillan Cancer Support & AMV BBDO
Macmillan Cancer Support shows the true grit, skill, ingenuity, humour and tenderness of Macmillan’s workforce.
The latest campaign for Macmillan Cancer Support portrays Macmillan staff as compassionate warriors who do whatever it takes to support those who face the daily challenges and triumphs of living with cancer.
AMV’s research revealed that people are more likely to support and donate to charities that are seen as dynamic and effective and this was a key step in the campaign’s development.
To donate, volunteer or raise money call 0300 100 200 or visit https://www.macmillan.org.uk.
FORTUNE FAVOURS THE FRUGAL by IKEA & Mother London
Mother positions The Wonderful Everyday to bring to life IKEA’s commitment to sustainability, aimed at putting an end to wastefulness and highlighting the benefits of living slow
IKEA’s new campaign encourages us to think differently about the sustainable benefits of living life more thriftily, using less energy and wasting less food. Small acts make a big difference and IKEA is here to help us wave goodbye to daily coffee cups, tumble dryers and shop-bought veg in order to live a life of less.
GO EASY ON YOURSELF by Go Ahead & TBWA\ London
TBWA\London has created a new brand platform and campaign for the pladis-owned low calorie snack brand ‘Go Ahead’ which pokes fun at the extremes of the health fads people take on in January and the lengths people go to in order to be ‘healthy’.
Launched on 1 January, the campaign hopes to encourage people to go easy on themselves at a time when we could all benefit from doing so, and especially when barraged by “new year, new you” messaging.
The multi-media campaign positions Go Ahead as the better alternative to extreme lifestyle and health fads that don’t feel or taste good, and features products from the Go Ahead Range, including their new NPD launch ‘Fruity Cake Bites’. The work spans OLV, social, digital display and DOOH.
THE QUEEN’S GAMBIT INSPIRED HOTEL ROOM by 21c Museum Hotel & Cornett
The room – launched by boutique hotel and contemporary art museum 21c Museum Hotel Lexington in Kentucky – is a 60s style room with mid-century furniture and decor.
Called Harmon Room, it is decked out in modern mid-century furniture, but it’s the details that make it special. The walls are dressed in custom, retro wallpaper with knight pieces worked into the pattern. The sitting room includes a handmade, walnut-and-maple chess set. The surfaces are covered in copies of Chess Review and rare books on loan from a local bookseller. And in the room, you’ll find a complimentary Lex Liquors tote bag that mimics the one in the show.
The Queen’s Gambit was an unexpected Netflix hit and has been watched by more than 62 million people. This extraordinary number makes it the most-watched limited series in the streaming platform’s history.
THE CHICKEN by U SHOPS & TBWA/ Paris
TBWAParis has launched with U Shops their first 2021 campaign ‘The Chicken’, that tries to answer (or not) the question: What came first, the chicken or the egg?
This spot for French retailer U Shops, simply announced the company’s commitment to free-range, goes to epic lengths to discover the origins of the bird.
Featured photo by Dan Gold on Unsplash
