Five brilliant campaigns of the week picked by the editor, well, me.
BECAUSE OF THIS by Mischief @ No Fixed Address
A vaccine confidence campaign “Because of This” has been created on behalf of an alliance of healthcare associations and Pfizer and BioNtech. The campaign’s four PSAs will launch on Tuesday 12 January.
Hugging close friends. Playdates for the kids. Hellos and goodbyes with long, sloppy kisses. Family celebrations that take place around a packed dinner table, instead of on Zoom.
The moving campaign from Mischief @ No Fixed Address reminds us of what we’ve lost, but could regain, through two shots in the arm spaced a few weeks apart.
UBREAKABLE by ROOF Studio, AREA 23 & Insmed
The charming visual metaphor from ROOF Studio and AREA 23 was crafted to create a sense of urgency for doctors and specialists to recognise and diagnose NTM.
Animation studio ROOF Studio recently partnered with ad agency AREA 23 on a CG film called ‘Unbreakable’ for biopharmaceutical company Insmed. The two and a half minute piece aims to bring awareness about Nontuberculous Mycobacterial (NTM) lung disease, a condition which can be difficult to identify due to its similar symptoms with other lung conditions. The film was crafted to create a sense of urgency for doctors and specialists to recognise and diagnose NTM.
HUNGER MONSTER by Aldi
London designer/artist/illustrator Lisa Stickley personifies the growing problem of food poverty and the ruinous toll hunger takes on one in five children in the UK for an initiative by supermarket chain Aldi.
Based on a poem by British writer/illustrator Giles Andreae and voiced by Manchester United star and philanthropist Marcus Rashford, the spot highlights Aldi’s commitment to donate 10 million meals to needy families in 2021.
New research reveals that charities believe the demand for food provision has increased by as much as 71% in the past six months. Shockingly, 96% of the children they are supporting are missing meals at least once a week, with 42% going without food three times a week and an upsetting 14% of children missing a meal every single day.
Marcus Rashford: “Reading the script for the Aldi animation I felt like I was talking about myself 10 years ago. This story is a reality for millions of children so, of course, I was happy to lend my voice.
“I’m proud to call Aldi a Founding Member of the Child Food Poverty Taskforce. Aldi has continued to take active steps to combat the issue of child food poverty and I would encourage everyone to get involved in their pledge to donate 10 million meals. 2021 is a time to level the playing field once-and-for-all.”
HELPING THE PLANET ONE BITE AT A TIME by Quorn & Adam&eveDDB
Meat-free pioneer, Quorn Foods, has launched a new campaign to encourage people to think more about their protein choices by “Helping the Planet One Bite at a Time”.
The brand will be making changes to its communication plan in 2021 and will be investing heavily to show shoppers that switching to Quorn is an easy change we can all make, that comes with benefits to people and the planet alike.
Quorn Mince cradle to gate carbon footprint, is 90% lower than typical beef mince. Quorn Pieces & Fillets cradle to gate carbon footprint, is 70% lower than typical chicken.
LEAF EATERS by Just Eat & Michief
Just Eat, in partnership with Taste of London, turns iconic Beefeaters into Leaf Eaters for Veganuary. The new partnership will see Leaf Eaters delivering some of the orders for vegan meals placed on the Just Eat delivery platform.
The research also showed that while there’s appetite to eat at a vegan restaurant (34%), one in five (21%) people think there are not enough vegan options to choose from and the vegan options available are predominantly side dishes.
In light of these findings, which coincide with increasingly popular Veganuary, the Just Eat’s Leaf Eaters will be making deliveries on some of the vegan orders placed on the delivery platform on Friday 15th January.
Feature photo by Robert Katzki on Unsplash
