Five brilliant campaigns of the week picked by the editor, well, me.
ALEXA’s BODY by Amazon & Lucky Generals
The 2021 Super Bowl ads stars actor Michael B. Jordan, who you might know as Erik Killmonger from Black Panther or quarterback Vince Howard from Friday Night Lights, as the company’s Alexa smart assistant.
The company posted its 60-second in-game spot to YouTube on Tuesday morning. We also have the 90-second extended version, which you can see below. The amusing concept is based off the recent sleek redesign of the Echo—the most physically attractive Alexa device yet.
The spot also cleverly promotes Tom Clancy’s Without Remorse, the upcoming movie starring Jordan that comes to Prime Video later this month. A bus-side ad featuring Jordan is what kicks off the Amazon exec’s whole daydream.
FUNNY IS POWER by Comic Relief & Pablo
Comic Relief has teamed up with Pablo to produce a series of posters and a film to celebrate the way that laughter, smiles and silliness can bring people together regardless of their differences.
‘Funny is Power’ confronts the difficulties of the past year, highlighting that while Red Nose Day will be different this year, RND still hopes to bring people together using humour as a force for good.
The campaign also includes a series of posters, set in bright reds and yellows and repeating the ‘funny is power’ messaging.
A PERFECT PLANET by BBC
BBC set its ‘A Perfect Planet’ billboard on fire to highlight global warming and deforestation, start a conversation, and promote its new show.
To highlight the damage humans are causing to the planet on the back of the show’s final episode, BBC Creative, the broadcaster’s in-house creative agency, decided to literally set the show’s billboard on fire. The poster that said all five episodes were now available online, was seen burning – a symbolic gesture of what our planet is suffering from right now.
As per The Drum, BBC Creative worked with Talon Outdoor. After the initial posters about the show were out, the team “devised a stunt that would take place at the end of the series, where they would hijack the billboards, and seemingly rip them up to signify how humans have the potential to tear this planet apart.”
MARGARITA MARGHERITA PIZZA by Jose Cuervo & Cow
To mark National Margarita Day, Jose Cuervo tequila is launching its Margarita Margherita pizza: a unique crossover meal that combines the ingredients of a Margherita pizza with those of a Margarita cocktail in London! It has teamed up with a number of vendors, including Mulberry Street New York Style Pizza, in West London, to create the delivery-only pizzas which come along with a complimentary pizza-inspired cocktail!
The Margarita Margherita pizza recipe includes:
- A pizza dough fermented in Jose Cuervo tequila for over 24-hour
- A tomato sauce marinated in triple sec, salt, garlic and Jose Cuervo tequila
- A topping of Buffalo mozzarella, fresh basil leaves and grated parmesan
- A garnish of sea salt and fresh lime
With lockdown seeing millions turn to takeaways and deliveries, Jose Cuervo hopes its Margarita Margherita will become the ‘pizza de resistance’ of lockdown meals for fans of bread, cheese, tomato and Mexican cocktails.
THE FACE OF MODERN LAW – The University of Law & Jaywing
Have you ever wondered what the face of modern law looks like? What is it perceived to be? White, male and upper class, according to new research on public perceptions.
These were some of the perceptions drawn out from a recent study of 2,000 UK respondents.
Forty-eight percent of Brits envision someone who works within the legal industry to be white, with just over one in ten (12%) saying they picture a person of a black or ethnic minority (BME) background.
Breaking down the data further, just over half (51%) of mixed/multiple ethnic groups said they think people working within the legal industry can be of any ethnicity, while only 37% of white people said the same.
More information can be found on here.
