Five brilliant campaigns of the week picked by the editor, well, me.
KINTSUGI BENCHES by Wagamama, YoungMinds & Uncommon Creative Studio
The popular restaurant chain, Wagamama has hired creative studio, Uncommon following a call for a new creative partner. Uncommon was awarded the business without a pitch and will be working in tandem with the brand on a project basis on brand activation and fame driving briefs over the coming months as the hospitality industry begins to open up. Uncommon brings the Japanese art of ‘Kintsugi’ to Wagamama’s iconic benches.
The first project focuses on an iconic feature of the restaurant. Wagamama’s benches have aided conversation and connected people since it opened its doors in 1992. So, while UK diners aren’t yet allowed to meet their loved ones on the famous benches in the restaurant, Wagamama has brought the benches to them.
Since the government’s roadmap specifically allows two people to meet, socially distanced, on a bench, Wagamama placed iconic Japanese benches in key university cities: Brighton, Bristol, and Manchester — serving up free cups of fresh Green Tea and encouraging people to take a moment to sit at the bench and open up with one another about how they are really feeling.
TRANS EMPLOYEE EXPERIENCES SURVEY by Totaljobs & Ready10
What challenges are faced at work by members of the trans community? Totaljobs surveyed over 400 trans employees on their experiences in the workplace, one of the largest research samples of its kind to date in the UK. covering a range of topics from discrimination to HR support.
The findings offer an opportunity to share important advice on workplace best practice from Sparkle – The National Transgender Charity, and insights from writers, filmmakers, and non-binary trans activists Fox Fisher and Ugla Stefanía Kristjönudóttir Jónsdóttir.
To understand the challenges and opportunities for the trans workforce to belong in the workplace, Totaljobs and Sparkle – The National Transgender Charity, are comparing today their 2021 Trans employee experiences survey findings with the results of the original 2016 survey, to highlight how workplace experiences have changed for trans people in the past five years.
Finding a job and progressing when you’re trans
People’s main concerns are around finding a job and how being out might affect their career progression:
- 56% of trans people believe it’s harder for them to find a job
- 53% think they experience more barriers to progress to senior positions than non-trans people
- 33% have experienced discrimination in job interviews and applications
What trans people look for when considering a new role
- 53% are interested in learning and development
- 51% think company culture is important
- 46% look for company reviews
- 33% want to know if a company has trans-specific policies in place
It’s the combination of clear policies, culture, and opportunities that matters – together, they have a large impact on trans people deciding whether or not they will apply for and accept a new role.
The survey data showed that the number of people reacting positively to a colleague coming out as trans remained steady at 50%, while the percentage of those reacting overtly negatively dropped from 10% five years ago to 5% now.
For full report, please visit here.
GIVE THE WORLD A SHOT by UNICEF UK, Crowdfunder & Mother London
The UK Committee for UNICEF (UNICEF UK) and Crowdfunder launch the VaccinAid campaign, calling on the nation to ‘Give the World a Shot’ and help provide Covid-19 vaccines to people around the world.
VaccinAid will help fund the biggest vaccine drive in history, providing nearly 2 billion Covid-19 vaccines to health workers and the most high-risk and vulnerable people on our planet, no matter where they live.
The campaign aims to harness the public sense of spontaneous gratitude for the UK’s vaccine programme and mobilise the collective power of the nation, turning optimism into action to give the world a shot.
Crowdfunder initiated the idea behind vaccinaid.org after seeing a huge number of people who needed support due to the pandemic fundraising on their platform. Through VaccinAid, people can now get involved with the drive to tackle the biggest global crisis since World War Two.
The money raised will help UNICEF purchase and deliver nearly 2 billion Covid-19 vaccines this year, as well as tests and treatments, to 190 countries around the world through the global COVAX initiative. It is the biggest health operation in history, to ensure no one is left behind in the efforts to eradicate Covid-19 and its devastating impact.
SEX NEVER GETS OLD by Replens MD & The Gate London
Sex Never Gets Old campaign is the proud winner of the 2021 TfL annual Diversity in Advertising competition. Featuring a series of powerful images celebrating intimacy and sex in those over 60.
It comes as research by Lloyds Banking shows that while people over 65 make up 17.7% of the population they only feature in 6.2% of advertising and when they do brands rely heavily on stereotypes.
The activation was awe-inspiring, Replens MD was the overall winner for Transport for London’s Diversity in Advertising award. As its prize, the advertisements are being displayed across the transportation network, taking up advertising spaces worth £500,000 (US$692,000).
ALL MEN CAN by Weber Shandwick
As per The Drum, the UK mourned the death of Sarah Everard, a contentious hashtag – #NotAllMen – began circulating, sparking debate about the right or wrong way to approach the issue of male violence against women.
Offering a variation on the controversial hashtag, a collective of charities, organisations, and individuals, led by the PR company Weber Shandwick, has united under #AllMenCan.
The campaign points men in the direction of the #AllMenCan website, encouraging them to learn how to do so with some helpful advice. To get the message out, Clear Channel and JCDecaux have donated over 6,000 sites across the UK.
The initiative is supported by a coalition of charities, that include White Ribbon, which works to end male violence by engaging men and boys to take a stand against violence, Our Streets Now, a movement to end public sexual harassment, and Weprotect, a charity creating solutions for those working to tackle domestic abuse, as well as Help Me Angela, Beyond Equality and Good Night Out.
