Five brilliant campaigns of the week picked by the editor, well, me. 🙋🏻♂️
HAIRCUTS AND PINTS by Heineken and Coolr
On 12 April when pubs and hairdressers re-open in most of the UK after four months of lockdown, Heineken launches free haircuts in pub gardens across the nation so that people don’t have to choose between a refreshing pint or a fresh trim.
As per Campaignlive, to be eligible for a complimentary haircut, pub patrons will need to buy a pint of Heineken. The haircuts will take place in a branded airstream.
The campaign launched in London at The Gregorian pub in Bermondsey, where celebrity hairstylist Michael Douglas supplied trims yesterday (12 April). The West Midlands pop-up will take place on Friday (16 April) at the Hobs Meadow Pub in Solihull.
The event will be supported by a social media campaign that covers all Heineken channels and will include a round-up film. Visitors to the activation will be encouraged to share their experience with #ShearGenius.
MADE WITH HEINZ by Heinz and Rethink
It has to be Heinz. This campaign is the latest in a series of creative work that has explored Heinz’s category leadership. Famous for its slow pouring ketchup, which has come to life as an all-red ketchup puzzle, and recently, as the world’s slowest loading website, Heinz continues to tout its icon status with ads that highlight its keystone logo in a delicious new way.
The creative shows food that Heinz pairs best with in the shape of the Heinz keystone. With no additional branding, it’s a move few brands could pull off.
WE WILL GROW AGAIN by B&Q and Uncommon Creative Studio
Following B&Q’s latest film ‘We Will Grow Again’, Uncommon launches a powerful series of OOH and print executions. The vibrant artwork beautifully supports the message of celebrating the resilience and re-emergence of the UK as a grinding winter in lockdown comes to an end as Spring blooms.
The imagery features a giant installation of plants and flowers, where every colour is given a stage. The scenic backdrop is married with art directed simple white blocky font, highlighting bold copy such as: ‘Happiness does grow on trees. And windowsills.’, ‘Junglist Massive’ and ‘2000 natural highs.’
POMPE PEARLS by Sanofi Genzyme and Havas Lynx Group
Across the globe, there are 5 – 10k people living with Pompe disease, a rare genetic disease. Each have their very own invaluable experiences and wisdom that can be just what other people living with Pompe need to hear.
Sanofi Genzyme in collaboration with patient advocacy groups gathered these insights with a survey of a large cross-section of the Pompe community in countries like South Korea, Japan, Columbia and the US. The campaign captured first-hand their words of mental and emotional resilience, and how they face the challenges of their condition.
These specially curated and crafted pieces were shared inside and outside the community to raise awareness and encourage the community as whole to continue sharing their truths, insights and experiences.
NEVER SETTLE by Guinness, Wikipedia and Hope&Glory
Guinness has partnered with Wikimedia UK in a bid to tackle the lack of representation of women in sport.
As part of the brand’s Never Settle campaign, the pair will work together to ensure that every member of the competing home nation squads is properly recorded on the site viewed 18 billion times globally every month – adding over 135,000 words to their profiles, for this year’s Women’s Six Nations Finals Weekend, which takes place on Saturday, April 24, is properly recorded on Wikipedia.
Ahead of the Women’s Six Nations Finals Weekend, Guinness has partnered with Wikimedia UK to ensure that
Guinness has highlighted the fact that only 6% of sports media coverage in the UK is dedicated to female athletes and teams, with just 18% of all biographies on Wikipedia of women. Indeed, the brand says the gap widens further in a sport where just 3% of 14,916 rugby-related biographies are of female players. The current Guinness Six Nations men’s squads have 392% more words devoted to them than their female counterparts.
Guinness is also working with players on a global scale to update their Twitter profiles, ensuring they are in line with the new verification standards. Not only will this provide female players with the same platform to build connections with their fans, the media and sporting community that their male colleagues have, but will work to improve and increase conversation about the players and the sport globally. In the last twelve months, out of the 307,541 tweets mentioning rugby or the six nations globally, only 10% of those were about the women’s sport.
