Five brilliant campaigns of the week picked by the editor, well, me. 🙋🏻♂️
LOOKS LIKE GUINNESS by GUINNESS and AMV BBDO
In anticipation of pubs and bars reopening indoors in England in less than a week’s time, GUINNESS launches a new campaign featuring the classic song ‘Always On My Mind’, celebrating the moment that pubs and bars up and down the country can fully welcome back drinkers after months of waiting.
The #LooksLikeGuinness campaign follows Guinness’ Raising the Bar initiative, in which the company pledged $42m (£30m) to support UK hospitality and pub businesses through the challenges of Covid-19.
As per The Drum, the campaign will be activated not only on national broadcast television in the UK, but also across digital channels – including advertising video on demand (AVOD) and across social media – as well as in print and digital out-of-home (DOOH). The brand invites consumers to post images of their own pints online and use the hashtag #LooksLikeGuiness.
TASTES OF NORMAL by National Express and Cow
National Express has created a range of sweets with quirky flavours to remind you of popular destinations – including a fish and chips flavour for Scarborough.
In celebration of people being able to get back on the road, National Express has launched the first-ever range of regionally inspired travel sweets. The Tastes of Normal limited-edition treats are a homage to the pleasures of travel.
The unexpected range of flavours have all been inspired by favourite dishes in different parts of the country, including pork pie, cornish pasty, Wensleydale cheese, Eccles cake, and curry.
The six boiled sweet flavours are:
- Fish and chips – enjoyed with fresh sea air at ever-popular choices for a day trip to the seaside or coastal holiday such as Devon, Brighton, Margate, Scarborough, and Blackpool
- Curry – in honour of Birmingham, the home of the Balti triangle and National Express
- Cornish pasty – a must-taste treat for anyone visiting the ever-popular coastal county of Cornwall
- Pork pie – the classic British snack from Leicestershire, home of the Melton Mowbray pork pie
- Wensleydale cheese and cranberry – a nod to Yorkshire and popular destinations such as Leeds, Sheffield, and Bradford.
- Eccles cake – the only ‘sweet’ sweet in the tin, representing Greater Manchester.
DRAMA VS REALITY by ITV and Uncommon Creative Studio
ITV kicked off a new brand campaign, titled ‘Drama vs Reality’, to highlight the wealth of drama and reality shows that are available on ITV Hub. The idea behind the new campaign shows stars from drama and reality TV stopping at nothing in the fight for our attention.
The campaign shows the first in a series of unexpected pairings – which sees renowned drama stars pitted against beloved reality stars as they aim to take each other out in amusing, underhand ways in their bid to win the battle for viewers’ attention on ITV Hub.
The fully integrated marketing campaign will use multiple media channels, including outdoor as well as over the coming weeks innovative activations on younger skewing platforms such as Snapchat and Tiktok, bringing the ‘Drama vs Reality’ idea to life, for what is ITV’s biggest brand campaign of recent times.
SUBWAY x KURUPT FM by Subway and Taylor Herring
Subway has announced a unique collaboration with the stars of the hit Bafta-winning comedy ‘People Just Do Nothing’.
The sandwich giant will bravely hand over access to its instore radio network to infamous pirate radio station Kurupt FM for a week-long takeover.
The inventive campaign was devised and delivered by award-winning creative PR agency Taylor Herring with original content produced by the agency’s production company St Marks Studios.
Kurupt FM, the subject of the BAFTA-winning comedy series People Just Do Nothing, came off the airwaves in 2019 after five hit seasons on the BBC. But now, thanks to Subway, Brentford’s hottest garage act have finally hit the big time.
LOVE YOU TOO by KFC and Mother London
The irresistible taste of KFC’s Original Recipe makes its fans do some pretty crazy things – and no other fried chicken pretenders can inspire this level of fandom. This is why KFC launches a brand-new campaign with Mother, titled ‘Your Chicken Could Never’, which showcases the unbridled passion the Colonel inspires amongst people up and down the land.
And it’s a mutual love, as KFC makes clear throughout.
Jack Hinchliffe, Marketing Director at KFC UK & Ireland comments: “We wanted this campaign to celebrate each and every one of our fans. They have been unwavering and constantly show us their dedication in wonderful ways. We really do love you too x.”
