Five brilliant campaigns of the week picked by the editor, well, me! 🙋🏻♂️
THE REVERSE ROAST by The Body Shop and One Green Bean
Credit: The Drum
As the nation gears up to celebrate Pride, The Body Shop has launched a film starring two of UK’s most sensational queens in a previously unseen light – The Reverse Roast.
UK drag queen superstars Lawrence Chaney and Tia Kofi star in ‘The Reverse Roast’, inspiring self-love in the LGBTQ+ community and reminding everyone just how fabulous they are.
The film has been launched as The Body Shop reveals that LGBTQ+ communities in the UK suffer lower levels of self-love than the rest of the population, with more than four in ten of those that identify as LGBTQ+ nearly twice as likely to have low self-love compared to their cisgender and/or heterosexual peers. Furthermore, the British beauty brand discovered that 46% of LGBT+ people consider themselves a failure, compared with 25% of heterosexual people.
Pride Of Britain by Snapchat, Bank of England and Pretty Green
Credit: The Drum
Snapchat has turned the new £50 note into an interactive celebration of Alan Turing, creating an augmented reality (AR) lens that brings the banknote to life when seen through a smartphone camera.
The activation will bring the cash to life, allowing the user interact and learn about Turing and his work on the Bombe machine which was used to break German codes in World War 2.
Rather than crack a code, they can simply open up Snapchat, and scan the new polymer £50 note. Upon scanning, Turing and his quote will be highlighted, before the dials of the Bombe start turning from the sketch on the note, and then transforming into the working machine. The dials then change colour to represent the colours of the Pride flag. Finally, Snapchatters are prompted to ‘Learn More’ where they will be forwarded to the Bank of England’s £50 note page.
GOGOSOHO by M&C Saatchi London
Credit: CreativeReview
M&C Saatchi has unveiled a new brand campaign to highlight iconic stores and venues in the lively central London area which aims to draw visitors back into the centre of London.
The GoGoSoho wordmark also appears across the campaign, featuring a new font, FS Marlborough, specially created in a collaboration between Fontsmith and M&C Saatchi and based on an original street sign in Great Marlborough Street. The campaign will be rolled out across posters, signage, social media and a microsite hosting film content.
THE LOST CLASS by Change the Ref and Leo Burnett
Credit: LBBOnline
Change The Ref and Leo Burnett Chicago create graduation ceremony for 3,044 members of ‘The Lost Class’ to highlight the tragic impact of gun violence.
3,044 students did not graduate this year due to gun violence. Change The Ref is making sure these victims are not forgotten, and forced pro-gun legislators and proponents to face the consequences of their policies by creating “The Lost Class.”
This month, a graduation ceremony was held to honor The Lost Class – led by the most unlikely commencement speakers.
David Keene, former president and current board member of the NRA, and John Lott, American economist, political commentator, and gun rights advocate, have spent decades using their power and influence to block background checks and common-sense gun reform, which could have saved thousands of these graduates’ lives. Instead, they walked out onto the stage to find themselves addressing thousands of empty chairs about the bright futures they would never have.
While gun violence may have stolen their futures, Change the Ref is making sure members of The Lost Class can still make their voices heard by urging the government to require universal background checks on gun sales.
The Lost Class’ graduation gift, a petition to demand that lawmakers take action in requiring universal background checks, is available at ChangeTheRef.org
RECOLOUR THE RAINBOW by Skittles and Adam&Eve DDB
Credit: BestAdsOnTV
For more than half a decade Mars Wrigley has given up Skittles rainbow colours in order for Pride’s rainbow to take centre stage, acknowledging that it is the only rainbow that matters during the LGBTQ+ celebrations.
This year, Mars Wrigley is continuing its commitment to Pride with a new campaign, ‘Recolour The Rainbow’, which will see the brand re-colour four iconic LGBTQ+ images – restoring them to full colour for the first time ever, and ultimately bringing new life, visibility and celebration to each image.
In partnership with GAY TIMES, they are calling upon members of the community to submit their black and white historical photographs of Pride’s past, so they can breathe new life into moments of queer history to acknowledge and celebrate those who have come before us in the fight for LGBTQ+ liberation.
The featured images are a 1971 Gay Liberation Front protest in Trafalgar Square; a Lesbian Strength March in 1985, including prominent activist Femi Otitoju; and photos capturing Pride events held in New York City in the 1970s.
