Five brilliant campaigns of the week picked by the editor, well, me 🙋🏻♂️.
SEE THROUGH THE SYMPTOMS by Ruth Strauss Foundation, ALK Positive UK, and Engine
ENGINE Creative has come together with photographer Rankin, production house TAG, and media agency Wavemaker to create the ‘See through the symptoms’ campaign to raise awareness of the signs of lung cancer that are often missed.
The campaign raises awareness of lung cancer symptoms and the fact that anyone – young or old, regardless of smoking history – can get lung cancer. Early diagnosis is the key to changing the outlook for all lung cancer patients.
The campaign features nine patients – four men and five women, eight never-smokers, and an occasional smoker, who were all diagnosed with stage IIIb or IV lung cancer. They range in age from 28 to 65 and each has a powerful story to tell. For all of them, diagnosis took many months and repeated visits to their doctor.
NON-FUNGIBLE TIPS by Stella Artois and W Communications
Stella Artois became the first beer brand to enter the bold new world of NFTs – with an ‘Endless Tip’ continuing to generate funds for the UK’s hospitality and bar industry. (NFTs or ‘Non-Fungible Tokens’ are the latest craze to take the art world by storm; powered by the same blockchain technology behind bitcoin.)
Now, Stella Artois, which is part of the Budweiser Brewing Group UK&I portfolio, releases the world’s first “tipping” NFT, with 100% of the proceeds from the original sale and 10% royalties of each subsequent resale. onto bar staff tips for the UK hospitality industry.
Featuring 4 artworks, until May 9th Stella Artois fans can bid for; ‘Infinite Skim’, a design which pays homage to Stella Artois’ iconic serve, ‘Neverending Tip’, a visual representation of the Non-Fungible Tip, ‘Spin’, a nod towards the £1 tip generated with the purchase of each pint of Stella Artois, and ‘The Life Artois’.
SEEING RED by Hey Girls and Adam&Eve DDB
Seeing Red is a new campaign that makes people angry about period poverty. Period Poverty affects 1 in 10 women in the UK. Period poverty in the UK, it’s getting worse thanks to covid.
The stats go from 1 in 10 girls and women across the UK struggling to access period products to 1 in 3. It’s getting worse thanks to Covid. Hey Girls is a social enterprise with one aim – end period poverty. For every pack someone buys, they give a whole pack completely free to someone suffering from period poverty. “If everyone switched to using Hey Girls, period poverty in this country would vanish overnight.”
Conceived by adam&eveDDB, the idea came from the insight that despite its negative connotations, anger is one of the most motivating human emotions. The aim was to harness anger to encourage positive action – in this case, to remove the injustice of period poverty.
HOPE GROWS by Sheba, The Nature Conservancy, and AMV BBDO
Hope Reef, the start of the world’s largest coral reef restoration program, has been unveiled off the coast of Sulawesi, Indonesia. The reef, which can be seen on Google Earth, has been built to spell the word H-O-P-E and is a symbol to show the world how positive change can happen within our lifetime.
It is hoped that the success of this project can be replicated at a string of other locations, covering some 185,000 square metres by the end of 2029. The Nature Conservancy is using a technology called ‘Reef Star’ at Sheba Hope Reef. These are star-shaped, steel structures that join together underwater, creating a ‘web’ that encourages coral fragments to regrow. This approach will be used at other locations, which are to be announced.
Viewers who watch the SHEBA® Hope Reef story, “The Film That Grows Coral” on YouTube will help raise money for reef restoration. With every view, the advertising money generated is invested into coral reef restoration through campaign partner, The Nature Conservancy. This is the first time ever that 100% of the funds from a YouTube channel have been monetized for sustainability efforts.
A WORK IN PROGRESS SINCE 1821 by The Guardian and OLIVER
To celebrate its 200th anniversary, The Guardian launches an incredible campaign that highlights the Guardian’s unique role and voice, with a focus on its independent ownership, reputation for holding the powerful to account and commitment to hopeful ideas and imaginative solutions.
It said: “To mark the moment, from Wednesday 5 May, the Guardian will publish a range of journalism in digital, print, video and audio formats, examining the paper’s origins, its highs and lows, and how its exclusives and investigations changed the world.”
