Five brilliant campaigns of the week picked by the editor, well, me 🙋🏻♂️
MOUNT RECYCLEMORE by musicMagpie and Fanclub PR
Mount Recyclemore is a giant sculpture of the G7 leaders’ heads made entirely of discarded electronics, located on Sandy Acres in Cornwall near the G7 summit in Carbis Bay. Its purpose is to highlight the growing threat e-waste poses to the environment and the importance of taking action now.
Created by the artist Joe Rush and the tech business musicMagpie, the piece has appeared at Sandy Acres beach, just along the coast from Carbis Bay, where the leaders are meeting.
The seven leaders depicted in the sculpture are UK Prime Minister Boris Johnson, Japan’s Prime Minister Yoshihide Suga, French President Emmanuel Macron, Italy’s Prime Minister Mario Draghi, Canadian Prime Minister Justin Trudeau, Germany’s Chancellor Angela Merkel and US President Joe Biden.
As part of this campaign, musicMagpie will be backing WasteAid‘s educational programme to tackle e-waste and donating £1 for each piece of tech sold to the site throughout June. The money raised for the charity during this campaign will contribute to WasteAid’s programmes and support the development of educational materials on how to tackle the issue of e-waste, and importantly how to recycle and repair unwanted technology.
VICIOUS CIRCLE by HSBC UK and Wunderman Thompson
The campaign is a follow on from previous work the agency has developed to promote HSBC UK’s No Fixed Address Service, and its partnership with Shelter, aiming to increase awareness of HSBC’s offering for those without a fixed address.
HSBC UK works with housing and homelessness charities like Shelter to help people without a fixed home address to open a bank account. This gives them a safe place to keep and spend money they get from work or benefits, as well as a way to spend or save towards their future. The charity provides the address, and HSBC provides the bank account.
As well as nationwide OOH and print that will be running throughout June, the campaign also extends into audio channels, including bespoke podcast reads from Acast shows such as Table Manners.
WE NEED MORE MORE FLOWERS by Funny How Flowers Can Do That and Fever PR
As per Creative Moment, floral heavyweights Lewis Miller and Simon Lycett teamed up to bring Miller’s famous ‘Flower Flashes’ from New York to London streets.
Transposing his unique urban floral design vernacular across the pond for the first time. 12,000 fresh blooms metamorphised into three extraordinary floral installations appearing overnight.
The blooms were found cascading from the famous Eros statue in Piccadilly Circus, bursting from two iconic red phone booths in Soho, and exploding from a battered wheelie bin in Brick Lane.
The London flower flashes were part of Funnyhowflowersdothat.co.uk’s latest ‘We Need More Flowers’ campaign which celebrates flowers and reminds us why we need more of them in our lives. With online sales of flowers rocketing by 277% during lockdown, flowers have become a potent symbol of hope and connection.
AR STATUES OF BLACK FOOTBALLERS by Snap Chat and Pretty Green
Ahead of the UEFA EURO 2020, Augmented Reality statues of four of England’s greatest Black footballers have been unveiled and photographed at Wembley alongside the statue World Cup winning England Captain Bobby Moore.
The move is part of a partnership between Kick It Out and Snapchat, as they aim to celebrate Black footballers in England through AR ahead of the tournament. The pair partnered with AR experience creator Kugali Media to create the AR statues, which will appear as a Lens on the Snapchat Carousel and by scanning a Snapcode, to allow Snapchatters to learn about some of the nation’s greatest footballers.
The content details the careers and achievements of icons Eartha Pond, John Barnes, Rachel Yankey and Viv Anderson.
Black footballers are estimated to make up over 25% of the professional players across England’s 92 clubs, however of the more than 200 statues of footballers in the UK, not a single one depicted a Black footballer until ten years ago.
