Five campaigns of the week picked by the editor, well, me.
THE LETTER by Coca-Cola & Wieden & Kennedy London
Coca-Cola has announced the launch of its new festive campaign and TV ad, ‘The letter’.
On TV screens from December, the advert, directed by Oscar-winning filmmaker Taika Waititi, follows a father’s journey to make his daughter’s Christmas wish come true.
This year, Coca-Cola is marking 100 years of Christmas advertising advertising with ‘The Letter’ an epic festive film, launching in more than 90 markets across the world.
INNER CHILD by McDonald’s & Leo Burnett London
McDonald’s hopes its festive campaign will help families reconnect with each other this Christmas.
The animated short tells the story of a mum desperately trying to get her teenage son to put down his video games and remember the joy of Christmas.
After he refuses to help decorate the Christmas tree, she takes him to a Christmas market – and while his inner child rejoices, he doesn’t show it to the outside world.
NO NAUGHTY LIST by Tesco & BBH London
Tesco unveils its uplifting Christmas advert which declares everyone is off Santa’s naughty list this year – even loo roll hoarders.
The humorous ad from the British supermarket chain taps into the day-to-day shortcuts many of us made in 2020, from giving dodgy haircuts to swerving tricky subjects while homeschooling.
“So go on Britain, treat yourself to the best Christmas ever!”
THEN, NOW, ALWAYS by NHS & MullenLowe London
NHS England launches year three of its ‘We Are The NHS’ campaign, Then, Now, Always, through MullenLowe Group UK with a call to the nation to join its most beloved institution by inspiring national pride and confidence in the NHS.
The campaign shows real people, patients and situations, and fondly looks back on the NHS, from its foundation 72 years ago to the present day and forward to what the future might bring. (MullenLowe Group)
WHAT THE WORLD NEEDS NOW by Boots & Ogilvy
Boots has launched its Christmas campaign, centred around acts of kindness, care and great value for all. Boots ‘What the World Needs Now’ campaign recognises that it has been a year like no other and acts of care and kindness are what is needed most. (The Drum)
Photo by Daniel Schludi on Unsplash
