Five brilliant campaigns of the week picked by the editor, well, me. 🙋🏻♂️
KEEP DADS DANCING by Prostate Cancer UK and BBH London
Credit: Campaign
Prostate Cancer UK launches the campaign with the greatest dad dancing on the internet, featuring some of their supporters who’ve been treated for prostate cancer, a dance crew who raise awareness of the disease (more from them below), and many more dads busting moves and breaking hearts.
A nationwide out of home campaign will run across shopping malls, pubs, and Clear Channel’s large-format Storm network.
The campaign also features a PR activation, in partnership with pizza delivery chain Papa John’s. In a first for the brand, they will be taking away their ‘Papa’ to highlight the fathers, dads and papas that are taken by the disease. They’ll be dropping ‘Papa’ from their logo from 17th to Father’s Day on 20th June, across all their social channels and website.
TOGETHER AGAINST HATE by Transport for London and VCCP
The latest integrated campaign for TfL ‘Serious Worrying Incidents’ launched across Pink News (digital display), Metro London (cover-wrap), Facebook and Instagram Stories. With support from VCCP CX and Wavemaker, this campaign encouraged the public to take an active stance against hate crimes across the TfL network.
The ambition of the campaign was to create real societal change which could only be achieved through collective action amongst customers and staff. ‘TfL stands against Hate’ aspired to provoke a proactive response amongst commuters. TfL delivered a rallying call to all passengers to raise their hands in support of tackling hate crimes across the TfL network.
THE AD WE NEVER EXPECTED TO MAKE by British Heart Foundation and Saatchi & Saatchi
Credit: The Drum
Created by Saatchi & Saatchi, British Heart Foundation’s newly appointed advertising partner, the film delivers a simple and hard-hitting message – learning CPR helps saves lives.
Less than one in ten people survive an out of hospital cardiac arrest in the UK, and every minute without CPR and defibrillation, decreases a person’s chances of survival by up to 10%.
However, the BHF says that in countries where CPR is widely taught and public access defibrillators are more readily available, survival rates are up to three times as high.
SCENTS OF BELONGING by Earl of East and Uncommon Creative Studio
Credit: Creative Moment
Earl of East have once again collaborated with Uncommon Creative Studios, this time partnering with the charity Choose Love to launch a limited edition candle range, ‘Scents of Belonging’ for Refugee Week (14-20th June).
Each scent has been inspired by the testimonies of three incredible refugees living in Britain surrounding their memories of home. Capturing their essence of home, the candles evoke Majid’s memories of sleeping on a rooftop in Mashhad in Iran, Vanessa’s recollections of her grandmother’s garden in Imo State in Nigeria, and Imad’s fond feelings for his mother’s kitchen in Damascus, Syria.
100% of profits from the sales of the series will be donated to Choose Love so they can continue to help those fleeing war, persecution and climate change.
The collection of limited edition soy wax scented candles will be available to purchase online or in-store at Earl of East’s Coal Drops Yard location from Monday 14th June.
The full range is here.
FOOTBALL MOVES PEOPLE by Migration Museum and Wonderhood Studios
Credit: Migration Museum
Football Moves People is a new campaign led by the Migration Museum and running throughout this summer’s European Championships highlighting how migration has shaped the beautiful game.
All of the 26 nations competing at this year’s Euros have players in their squads currently playing outside of their home countries, while more than half of the England squad have at least one parent or grandparent born outside the UK. And the game itself was originally exported around the world by emigrants from the British Isles. Yet despite this, migration is not a part of football conversations.
Football Moves People is a digital and out-of-home campaign running throughout the Euros that aims to change this – placing migration at the heart of national conversations around football during the Euros.
The campaign by Wonderhood Studios highlights how the national football team would be severely depleted without the players who come from immigrant backgrounds.
