Five brilliant campaigns of the week picked by the editor, well, me! 🙋🏻♂️
IT’S NOT A SECRET IT’S REAL FIRE by Burger King UK and BBH London
The new campaign, titled ‘It’s Not A Secret It’s Real Fire’ is based on actual conspiracy theories that exist on reddit about Burger King’s burgers.
The TV ads will be supported by an augmented reality experience at digital out of home sites from 21 May, which invites passers-by to scan a QR code to activate an Instagram lens. It will show users smoke coming off the Whopper and then lead them to the nearest Burger King to encourage people back to indoor dining.
WASTEMINSTER: A DOWNING STREET DISASTER by Greenpeace UK and Studio Birthplace
Greenpeace UK and Studio Birthplace Wasteminster criticise prime minister Boris Johnson, “who is portrayed as a floundering caricature in front of the world’s media while pontificating on the issue“, in its latest campaign.
The campaign has gone viral, gathering over 6M views over the past 5 days and receiving incredible media coverage and support. It has also been awarded Vimeo Staff Pick and shots “Ad of the week”.
According to Studio Birthplace, they went through hours of interviews and speeches by Boris and the government where plastic pollution and the environment were discussed and quotes were extracted. All statements in the film were made by Boris and the government.
The UK produces more plastic waste per person than almost every other country in the world – 2nd only to the US. The government is allowing it to be dumped on other countries that can’t cope with it either. It’s a national scandal that less than 10% of our everyday plastic actually gets recycled in the UK.
British plastic is getting dumped overseas and burned in the open air, creating serious health problems for local people. It also gets into the ocean, killing marine life like seabirds, turtles and dolphins. Sign the petition here.
LITTLE DRINKS, BIG DREAMS by Innocent and Mother London
Innocent is on a mission to be carbon neutral by 2030 (if not before), gives 10% of its profits to charity and pack their drinks full of the good stuff from Mother Nature. The company launches “Little Drinks, Big Dreams” – a new brand platform designed to connect a new generation of drinkers with its ongoing mission to make great-tasting healthy drinks, using the best of nature and with no added sugar, that help people and the planet.
LONG LIVE THE PRINCE by Kiyan Prince Foundation and Engine MHP
Engine UK teamed up with the Kiyan Prince Foundation and Electronic Arts to launch the latest campaign to raise awareness of knife crime and turn the negativity associated with this crime into a story full of positivity and emotions.
A talented 15-year-old playing for Queens Park Rangers, Kiyan’s life was tragically cut short in 2006 when he was stabbed while attempting to break up a fight at his school. Honouring Kiyan, his father Dr. Mark Prince OBE works to inspire and empower vulnerable young people through the Foundation that bears his son’s name.
As per QPR, partnering with EA SPORTS, Kiyan has been added to the QPR team roster available in FIFA 21. Fans across the globe can now play as Kiyan in-game. EA SPORTS FIFA developers worked closely with Kiyan’s family, friends, former team-mates and coaches to integrate him into the game. From ageing his appearance using images from his teen years, to developing his on-pitch characteristics and style of play – all based on speaking to those closest to him – Kiyan has been developed.
EVERYONE IS AWESOME by Lego
LEGO has announced a new LGBTQ+-themed “Everyone Is Awesome” set of their famed plastic building block toys. The 346-piece set features 11 multi-coloured figurines standing on a flowing buildable rainbow platform. The special “Everyone is Awesome” set was designed by the Danish toymaker to celebrate diversity and inclusivity in celebration of Pride month. The set goes on sale June 1 and retails for $34.99.
The colours of the stripes were chosen to reflect the original rainbow flag, along with pale blue, white and pink representing the trans community, and black and brown to acknowledge the diversity of skin tones and backgrounds within the LGBTQIA+ community.
