Five brilliant campaigns of the week picked by the editor, well, me.
FUTURE SEASCAPES by Lloyd’s Register, The Romans & N2O
The purpose of the Lloyd’s Register campaign is to launch their Maritime Decarbonisation Hub, which aims to create safe, sustainable pathways to a zero-carbon maritime industry.
Delivered by PR agency The Romans, and executed by N2O, this one-of-a-kind VIP exhibition took 18th and 19th century masterworks depicting beautiful seascapes, and reimagined them for the mid-21st century. The paintings serve to highlight technological advancements made towards decarbonised shipping, and showcases Lloyd’s Register’s ambitions for a more sustainable maritime industry.
Click here to view the exhibition of oil paintings by Monet, Van Gogh, Turner and others reimagined for the 21st century by digital artist and illustrator Reuben Dangoor.
“DRAW KETCHUP” by Heinz & Rethink
Heinz Asked People To ‘Draw Ketchup,’ Then Turned the Artwork Into Custom Bottles.
In a campaign from Rethink, the infamous bean brand turned fans’ submitted artwork into custom bottles. If someone asked you to draw ketchup, what would you draw? That’s the question behind Heinz Ketchup’s latest campaign which anonymously asked participants across five continents to ‘draw ketchup‘.
People drew Heinz Ketchup.
The general public can now design their own labels too. From 18th – 31st January, Canadians can submit their ketchup drawings here for a chance to win a custom Heinz bottle with their label printed on it. 250 lucky winners will have their custom bottle sent to them.
WE GOT IT by Just Eat & McCann London
The campaign celebrates a service expansion into the delivery of major brands such as McDonald’s, KFC and Greggs. The new ad will run alongside the brand’s ongoing ‘Did Somebody Say’ campaign, featuring Snoop Dogg.
The new hero commercial parodies targeted advertising via customer, Daisy, who opens the Just Eat app and to be confronted by a robotic voice that triggers the kind of visual madness that attracts views right now (and also underlines the Just Eat’s wide customer appeal, range of food options and broad delivery service).
The new campaign aims to show that Just Eat is the place to go for all your food needs. From national superbrands, to mini-chains, to local dine-in delivered restaurants, the message is clear: Just Eat delivers the broadest range of restaurants and the best value to its customers.
TODAY WE RISE by Girl up, Refinery29 & Ogilvy
Today We Rise’ captures swearing in of Vice President Kamala Harris through the eyes of girls across America.
The new film released last night by Girl Up, the gender equality youth initiative of the United Nations Foundation, in partnership with Refinery29 and Ogilvy captures this history-making moment through the eyes of girls who watched as the daughter of Indian and Jamaican immigrants was sworn in as the 49th Vice President of the United States, becoming the highest-ranking female politician in American history.
‘Today We Rise’ illustrates the immeasurable impact that the images of Vice President Harris taking her oath of office, administered by Supreme Court Justice Sonia Sotomayor—the first Latina to serve on the nation’s highest court—will have on generations to come.
80s-THEMED TAKEOVER DAY by Channel 4
Channel 4 throws it back to 80s to promote Russell T Davies miniseries It’s A Sin. The channel also partners with Gay Times and Acast as part of wider campaign.
Viewers will be treated to a nostalgic 80s style menu highlighting that night’s schedule of programmes, several 20 second idents will air throughout the day, and an exclusive new trailer for It’s A Sin will air – inspired by cult classic 80s film The Breakfast Club.
The partnership with Gay Times also goes back in time, showcasing their 80s brand and magazine covers across their website and social pages. At the core of this collaboration is an ‘in conversation’ series where cast members speak with real people from the LGBTQ+ community and allies who lived through the era to discuss the issues documented in the series. They include: Songwriter/Musician, Andy Polaris; LGBTQ+ Rights Campaigner, Peter Tatchell; and Actress and LGBTQ+ ally, Jill Nalder.
I’ll confess. I finished It’s A Sin on Sunday and I can confirm it might be the best show of this year yet. I’ve come away with an absolutely broken heart and soul. How far we’ve gone! Watch the trailer below.
Featured photo by Hamed Daram on Unsplash
