Five brilliant campaigns of the week picked by the editor, well, me. 🙋🏻♂️
ONE/SECOND/SUIT by H&M and Uncommon Creative Studio
H&M has launched a free 24-hour suit rental service for people attending a job interview in an effort to boost their confidence and make a powerful first impression.
As per Independent, The ONE/SECOND/SUIT initiative enables customers to book a single-breasted navy blue jacket with matching trousers, a white shirt, navy blue tie and red handkerchief for free.
Customers can reserve the suit online and get it delivered to their door in a garment bag. After wearing it, they must return the suit to a store, where H&M will arrange washing and dry-cleaning. All delivery charges are free.
Iams NOSEid by NOSEid and Adam & Eve DDB
The innovative nose-scanning smartphone app developed by Adam & Eve DDB for petcare brand Iams is hoping to help millions of lost pets find their way home again.
One in three pets, at some point in their life, is at risk of being lost. Ten million pets are reported lost or stolen every year in the United States. To help address this issue, the Iams pet product brand was launched Beta version of the innovative NoseID mobile app, which uses the first smartphone-scanning technology to identify lost dogs through their nose print., which is unique to each dog, very similar to a human fingerprint.
The app was created by agency Adam&eve DDB, whose research team trained a machine learning model to recognise and recall the noses of individual dogs, and developed the technology to make it available in a standard smartphone. It uses the camera to scan the dog’s nose in real time and turn it into a “nose ID” – a biometric identity unique to the dog. The team worked with Psycle Interactive on the app development and King Henry on design.
REVERSE SELFIE by Dove and Ogilvy London
The powerful “Reverse Selfie” video, created by Dove and Ogilvy London, displays the pressures around social media and how it’s hurting young girls’ self-esteem.
During the short film, a young girl’s highly digitally altered and retouched look is rewound back to her natural look and you see how dramatically different the two looks are.
A research study by Dove’s Self-Esteem Project 2020 revealed that 80% of girls have already applied a filter or used an app to change the way they look in their photos by the time they are 13.
As per Creative Review, Dove is also offering a Social Media Confidence Kit, one version for parents and another for teachers. The kit encourages parents and teachers to have ‘the Selfie Talk’ with the young people in their lives, which they equate to being just as much as important as conversations about puberty, consent and sex.
EARTH IS SAYING by Greenpeace Colombia and Grey Colombia
“Earth is saying” was born as an initiative that seeks to give the planet a voice – its own voice – so its call is no longer ignored by humanity. This is a voice that we all can and should understand. For this to happen, Greenpeace created the first earth´s Twitter account without human intervention. The earth itself will be the one that uses this space and its voice to call for human attention. By synchronizing satellites and climate monitors around the world, along with an AI platform, we convert the collected information into tweets launched by the earth from its own Twitter account to ask for help and tell the world its health must improve for our own sake.
CREATIVITY IS ESSENTIAL by Bombay Sapphire and AMV BBDO
Galleries and museums are still closed but supermarkets are open, so AMV BBDO and Bombay Sapphire have turned the Design Museum into a shop selling very artily packaged essentials like rice, fruit, veg, tea, coffee, and loo paper – as well as gin.
As per Little Black Book, Supermarket at the Design Museum is part of a long-standing mission by BOMBAY SAPPHIRE to inspire creativity in all. It will be open from the 21st – 25th April, selling essential items designed by a collective of 10 brilliant emerging artists comprising of Amy Worrall, Charlotte Edey, Holly Warburton, Isadora Lima, Jess Warby, Joey Yu, Katherine Plumb, Kentaro Okawara, and Michaela Yearwood-Dan. The project is spearheaded by famed artist and designer Camille Walala who has brought her inimitable visual style to the store itself – bringing art and shopping together in a riot of bold patterns and bright colours.
