CAMPAIGNS OF THE WEEK [19/10 – 26/10]

Five campaigns of the week picked by the editor, well, me.

THERE’S A MONSTER IN MY KITCHEN by Greenpeace & Mother London

“There’s a Monster in My Kitchen’ takes aim at deforestation across South America, and is brought to life through the experience of Jag-wah, a displaced jaguar who is forced from his once lush and diverse forest home, in order to make way for grazing cattle and animal feed plantations.”(Mother London)

What I like about this ad is the approach to a “macro” problem by creatively looking at things that seem “micro” and it worked.

How to help protect forests

By watching and sharing this film, you’re helping to spread the word about this greedy and destructive industry. And once you’ve done that, please sign the petition to make the campaign stronger.

Sign the petition here.

BOOKS by McDonald’s & TBWA\Paris

Choose imagination, choose adventure, choose book. This lovely ad brings the wonder of reading to life.

TBWA/Paris captures that sense of awe and wonder in its latest campaign for McDonald’s France, which promotes the fact that since 2015 the fast food chain has given away 60 million free books with children’s Happy Meals. (Adweek)

THE RIVER APARTMENTS by Bank of Bogotá, Bogotá River Group Alliance & McCann Worldgroup Colombia,

Bank of Bogotá, Bogotá River Group Alliance teamed up with McCann Worldgroup Colombia to refurbish apartment with river trash to raise awareness about pollution.

The furniture, appliances and assorted knickknacks were recovered from the Bogotá River, from which 270 tons of waste are collected each month. (MusebyClio)

The campaign seeks to educate the community about the water source’s pollution and how to properly dispose solid waste. Users can view a virtual tour to explore the space and learn more. (lbbonline)

CARE WILDLY by Bloom & Wild and Other London

Care Wildly is the first ever brand campaign from Europe’s largest direct to consumer florist Bloom & Wild.

This campaign is also the debut product of Other London, Mother’s new agency, highlighting the raw emotions that can lie behind a gift of flowers.

The campaign celebrated the raw, honest and unbridled care that sits behind the flowers we send to the people we love.

BORAT 2 by Amazon UK

As part of the film’s promotion, the mankini-clad inflatable – which is 40-foot long and 21-foot high –will travel from Tower Bridge to the London Eye and back again from 2pm GMT. (Independent)