Five campaigns of the week picked by the editor.
TOMORROW STARTS TONIGHT by IKEA
The campaign highlights the importance of sleep and challenges the products that are marketed for sleep improvement.
Credits: Mother, London, UK
THE NAKED THREAT by Refuge
Refuge teamed up with AMV BBDO, Cosmopolitan and Love Island star Zara McDermott to launch the campaign which aims to make it illegal to threaten to share explicit images of someone.
It’s not illegal to make threats like this and perpetrators of #DomesticAbuse are using this more and more to control survivors. Demand an end to #TheNakedThreat, help us change the law, email government now using the link below – it takes less than a minute.
Refuge
Credit: Creative Agency AMV BBDO
STOPTOBER 2020 – QUIT SMOKING AND BREATHE EASIER by Public Health England
The new Public Health England annual Stoptober campaign focuses on lung health, with the aim to encourage the nation’s 6.1 million smokers to put their lungs first and make a quit attempt this October.
“Many creativeapproaches have been tried and tested over the years to reach andmotivate smokers. Simplicity always wins out. This campaign usesstriking visuals to show both the damage of smoking, and the benefitsof quitting – the two most powerful levers we can pull. Harm and hopeblend into a single visual story focused on the lungs. And in a yearwe have never been more aware of the dangers to our lungs, it’s apowerful and pertinent metaphor.”
Ben Golik, Chief Creative Officer, M&C Saatchi
Credits: Creative agency: M&C Saatchi London
SAUSAGE ROLL-ER SKATE DELIVERY by Just Ear & Greggs
Greggs have teamed up with JustEat to launch a new ‘roller-skate’ delivery service across the country.
Credits: Taylor Herring
SAVE THE PANGOLINS by World Wildlife Fund & Arnold Worldwide
WWF and Arnold teamed up and launched a campaign about Lin the pangolin, to raise awareness around the endangerment of the pangolin species – the most trafficked mammal in the world.
“If I become famous, pangolins will become famous… People will care about us!”
Lin the pangolin
Click the link to sign the pledge and learn more ways to get involved: https://bit.ly/2RLc7Cn
P/S: I signed the pledge!
Credits: Studio Tesis, ZOMBIE STUDIO LTDA , Havas Health & You, Havas Media Group, Red Havas US
Photo by Steve Johnson on Unsplash
