Five brilliant campaigns of the week picked by the editor, well, me.
57-MINUTE LOADING by Heinz & Rethink
For the chance to get your hands on one of 157 HEINZ Burger Kits, the brand, known for its slow-pouring ketchup, is asking HEINZ lovers to head to Heinz.com. Fans who are willing to test their patience with 57 minutes (the number is a nod to some dubious Heinz history) of staring at an all-HEINZ red loading screen will have the chance to win a HEINZ Burger Kit, to help unlock the magic of family burger night.
The kit includes a custom red spatula, apron, grill mitt, napkins, plates, and Heinz’s ketchup, relish, and mustard.
Are you up for the challenge?
Not a while ago, Rethink helped Heinz made noise around flipping amateur artwork into ketchup labels. This latest stunt showcases the quirky, engaging, and unique way to “connect ownable brand traits with relatable consumer experiences”.
Mike Dubrick, managing partner, executive creative director of Rethink, added: “It’s a great opportunity to gamify their corporate website and inspire consumers by using the very thing the brand is famous for.”
UNTHINK MONEY by Yolt & Uncommon Creative Studio
Yolt is the financial app using neuroscience to outsmart your brain biology. The response is a campaign that introduces some cod behavioural science via the mischievous “lizard brain,” promising that Yolt can calm its influence and make saving as easy as spending.
And I’m not surprised that Uncommon is behind this bloody brilliant, standing out and fun campaign.
Rooted in behavioural science, the playful campaign is a unique, scientific explanation as to why humans spend in the way they do. It brings to life how through using smart money apps like Yolt, people can take back control of their money.
Let’s talk about science, shall we?
LAUGHTER CROWDSOURCING by The Laughing Cow & Edible
The Laughing Cow®— the iconic brand known for creamy cheese wedges and embracing life’s laughable moments— is excited to ring in its landmark 100th Anniversary with fans in the U.S. as celebrations kick off globally this month. The Laughing Cow is starting off the revelry with limited-edition packaging and a 360-degree global ad campaign, including online video, digital, social media, and public relations beginning this week, with more surprises to follow.
Consumers can visit 100ytlc.com directly or scan QR codes on specially marked cheese wedges to open the website and start recording their laughter, which is posted on a virtual globe for others to hear.
The campaign builds from the brand’s name to lighten the mood at a difficult time in an authentic way. As part of the effort, Laughing Cow pledged $75,000 to the ComedyCures Foundation, which provides therapeutic entertainment to people living with illness, depression, trauma, and disabilities.
THE BOOB LIFE by Tommee Tippee & Manifest
Boobs, bottles, and pumps – it’s a whole new world. So, whatever happens, Tommeee Tippee has got you covered. The brand has launched its first campaign with Manifest after appointing the agency as its global creative agency last year.
It’s an unapologetic celebration of these women, their bodies, and their choices, acting as an open pledge to support every parent through every second of their feeding journey – whenever, wherever, and however they may choose.
New global research commissioned by Tommee Tippee revealed that a staggering 93% of mothers felt their mental, physical and emotional struggles with feeding had gone unacknowledged. With the continued debate around breastfeeding in public spaces or social media platforms, it’s no surprise that only 1 in 10 young mums said they felt comfortable breastfeeding in public.
YOUR ROOM WILL BE READY by Royal Albert & Tomboy Films
The Royal Albert Hall has launched its 150th anniversary celebrations with a stirring new short clip highlighting memorable moments from its past. Your Room Will Be Ready pairs footage of the empty Royal Albert Hall – which has been closed since the coronavirus outbreak last March – with more than 40 pieces of archive event footage from 1933 to the present.
The film is narrated by Mick Jagger, directed by Bafta-nominee Tom Harper (The Aeronauts, Wild Rose), and scored by Academy Award-winning composer Steven Price (Gravity, Fury).
The 90-second short film features footage of Adele, Stormzy, Bastille, Coldplay, Iggy Pop, Noel Gallagher, Freddie Mercury, and Diana Ross (just to name a few of the 40 featured clips) and includes unseen footage.
To coincide with Your Room Will be Ready, Royal Albert has dived deep into its archive to showcase some of its favourite artwork and photographs from some of the most memorable events featured in the film.
“That is what this film is about; not only a celebration of performances from the Hall’s glorious past but also the sense of anticipation of some of the things to look forward to when we can be together again.”, said Tom Harper.
