Five campaigns of the week picked by the editor, well, me
BEDTIME STORIES CHAPTER TWO by Papyrus UK & TBWA\MCR
Bedtime Stories Chapter Two is PAPYRUS’s campaign helping protect children from the nightmare of cyberbullying and harmful online content, by alerting parents and carers of the types of things their children could be accessing on the internet.
Following on from the hard-hitting Bedtime Stories campaign, launched by PAPYRUS in 2018, Bedtime Stories Chapter Two invites us to cosy up with four famous faces, as they read us a bedtime story – with a twist…
Source: TheDrum
START WITH CONNECTION by Partnership to End Addiction & DiMassimo Goldstein
The Lumineers’ yearning “Salt and the Sea” provides the moody background for a 3-D animated short stressing empathy and human connection in the face of drug abuse.
The new campaign, “Start with Connection,” raises awareness about the importance of personal connection in addressing addiction. It includes the animated broadcast PSAs tell dynamic stories about the barriers addiction can create between family members; new podcast with Elizabeth Vargas and #StartWithConnection social media challenge.
More information can be found here.
HEDGEHOG HIBERNATION HOLIDAY PARK by Parkdean Resorts & Rise At Seven
After a successful campaign previously, Parkdean Resorts partnered up with creative search-first agency Rise At Seven to create another brilliant campaign with the world’s first hedgehog holiday park.
It’s estimated that the population of British hedgehogs has fallen from around 30 million in the 1950s to 500,000 in 2018. That’s a 98% decrease in numbers in 68 years. If the current rate of decline continues, hedgehogs could be extinct in less than two years.
The park is a local initiative at White Cross Bay Holiday Park in the Lake District, now expands nationwide as a message to bring hope for hedgehogs.
More information can be found here.
CANCELLED CLOWN by Burger King Sweden
You probably may have heard of Bloody Mary. The spooky trick is a riff on the “Bloody Mary,” urban legend. According to folklore, saying “Bloody Mary,” in a mirror repeatedly makes a ghost appear and cause any number of kinds of pain and suffering to the chanter.
The campaign is a Halloween stunt created by Burger King where if you say “cancelled clown” three times, you may know what happens next. We’ll get “cancelled”.
The words trigger the lights to turn off and for Ronald McDonald to appear in the mirror — causing horrified customers to make faces in the dark and run out of the bathroom.
SPOOKY HALLOWEEN HOME MAKEOVER by Samsun & Taylor Herring
It’s spooky season!
Samsung, again, teamed up with London-based creative agency Taylor Herring for its latest Halloween campaign. Using Samsung SmartThings technology, it has transformed a 300-year-old property, which dates back to the eighteenth century, into the spookiest house in the village with a modern technological Halloween makeover.
The incredible display, created by creative agency Taylor Herring, was achieved through a combination of the connective power of Samsung SmartThings technology, state-of-the-art projection mapping and live action performances – giving local residents a show they’ll never forget. (lbbonline)
Featured photo by Francesco Ungaro on Unsplash
