Five campaigns of the week picked by the editor.
BLACK POSTBOXES by RoyalMail
Royal Mail has unveiled four special postboxes to mark the beginning of Black History Month on 1 October. The postboxes, which can be found in London, Glasgow, Cardiff and Belfast, are intented to honour black Britons including Mary Seacole and Sir Lenny Henry. (Independent)
Credits: RoyalMail
ONE LITTLE THING by IKEA
One little thing at a time! New campaign of IKEA urges you to protect the planet and save the Earth by doing little things.
“Lots of one little things, together, are many big things … solving big, big problems.”
“One Little Thing” launches today in Canada, and will air in Australia, Serbia, Romania and Croatia as well. The campaign also includes brief social videos and out of home elements:
Credits: Agency: Rethink
MAKE IT COUNT by Jack Daniel’s
How was your first time of… doing something cool and something that you’d always wanted to do? Jack Daniel’s unveiled its first true global creative campaign and told you that story.
Hello, First Timers!
“With ‘Make it Count’ we have a long term platform that resonates with consumers, especially in today’s environment, and carries the message of Jack’s bold, independent spirit,” said Matias Bentel, Chief Brands Officer of Jack Daniel’s parent company, Brown-Forman. “We know that this world class creative will continue to drive the successful globalization of our Jack Daniel’s brand.”
Credits: Energy BBDO
FUTURE MESSAGES by Memories
Future Messages by Memories lets you send messages to loved ones weeks, months and years into the future.
Memories has released such a powerful, beautiful and moving film to launch its new Future Messages product feature and showcase how it enables users to remain a relevant part of their family and friends’ lives, even after they have passed.
Memories Group CEO Tom Ainsworth says: “In our culture the bond between generations is less visible despite huge advances in technology. Future Messages aims to use technology to celebrate those ties and gives us the chance to connect with our loved ones at the special moments in their lives and on the dates important to them.
“As someone who has lost his father not too long ago, a message from Dad would have meant a lot to me. I’m thankful this is a gift I can give my kids.”
Credits: The Monkeys, part of Accenture Interactive & Good Oil
THE UNFINISHED VOTES by Change The Ref
McCann Health New York launched a campaign with Change the Ref, the organization founded by Manuel and Patricia Oliver in honor of their late son Joaquin who was killed during the Parkland, Florida mass school shooting.
Credits: McCann Health New York
Photo by John Jennings on Unsplash
