Five brilliant campaigns of the week picked by the editor, well, me. DO SOMETHING NEW, NEW ZEALAND by Tourism New Zealand & The Yarn Agency A hilarious new tourism campaign has savagely mocked Instagram influencers for their cliche photos and social media posts. In a new ad to promote New Zealand travel, comedian Tom Sainsbury poses as a …
Five brilliant campaigns of the week picked by the editor, well, me. FUTURE SEASCAPES by Lloyd’s Register, The Romans & N2O The purpose of the Lloyd’s Register campaign is to launch their Maritime Decarbonisation Hub, which aims to create safe, sustainable pathways to a zero-carbon maritime industry. Delivered by PR agency The Romans, and executed by …
Five brilliant campaigns of the week picked by the editor, well, me. BECAUSE OF THIS by Mischief @ No Fixed Address A vaccine confidence campaign “Because of This” has been created on behalf of an alliance of healthcare associations and Pfizer and BioNtech. The campaign’s four PSAs will launch on Tuesday 12 January. Hugging close …
Five brilliant campaigns of the week picked by the editor, well, me. WHATEVER IT TAKES by Macmillan Cancer Support & AMV BBDO Macmillan Cancer Support shows the true grit, skill, ingenuity, humour and tenderness of Macmillan’s workforce. The latest campaign for Macmillan Cancer Support portrays Macmillan staff as compassionate warriors who do whatever it takes …
Five brilliant campaigns of the week picked by the editor, well, me. We are back after two weeks off! Happy New Year and wishing us a fruitful 2021! It’s gonna be the year (I said that with my 2020’s resolution but I genuinely think 2021 is definitely going to be fabulous and brilliant!) Welcome to …
Five campaigns of the week picked by the editor, well, me. HOME ALONE GINGERBREAD HOUSE by Disney & Taylor Herring Disney Unveils Stunning Home Alone Gingerbread House for the Film’s 30th Anniversary. Teaming up with food artist Michelle Wibowo, Disney and creative PR agency Taylor Herring make a mini version of the iconic Christmas set. “Home Alone is …
Five campaigns of the week picked by the editor, well, me. SPOTIFY WRAPPED 2020 As an annual campaign, Spotify Wrapped 2020 recognises and celebrates the stories from the artists, creators and listeners who helped us make it through this year. The streaming platform unveiled its famous year-end campaign this week as an homage to the …
Five campaigns of the week picked by the editor, well, me. WASTE by IKEA & Instinct BBDO Hot on the heels of its horror spot against intimate partner violence, Ikea is campaigning against food waste at Christmas with a commercial in which giant items of food rain down on the world. The new spot, by Instinct …
Five campaigns of the week picked by the editor, well, me. PS5 LAUNCH by Sony & Red Consultancy Sony’s iconic PlayStation shapes take over London Tube station for UK PS5 launch. Sony has taken over Oxford Circus Tube station in London to mark the launch of the PS5 in the UK. The marketing stunt will …
Five campaigns of the week picked by the editor, well, me. THE LETTER by Coca-Cola & Wieden & Kennedy London Coca-Cola has announced the launch of its new festive campaign and TV ad, ‘The letter’. On TV screens from December, the advert, directed by Oscar-winning filmmaker Taika Waititi, follows a father’s journey to make his daughter’s …