“Spotlight of the Week”, formerly “Campaigns of the Week”, is a weekly published series which highlights the important work in PR, Comms, Marketing and Advertising. The work that makes you think “Pssttt I wish I had come up with this idea”. The work that lingers on your mind. The work that matters. KNOW YOURSELF by …
“Spotlight of the Week”, formerly “Campaigns of the Week”, is a weekly published series which highlights the important work in PR, Comms, Marketing and Advertising. The work that makes you think “Pssttt I wish I had come up with this idea”. The work that lingers on your mind. The work that matters. CALLING ATTENDANCE by …
Five brilliant campaigns of the week picked by the editor, well, me! 🙋🏻♂️ THE REVERSE ROAST by The Body Shop and One Green Bean Credit: The Drum As the nation gears up to celebrate Pride, The Body Shop has launched a film starring two of UK’s most sensational queens in a previously unseen light – …
Five brilliant campaigns of the week picked by the editor, well, me. 🙋🏻♂️ KEEP DADS DANCING by Prostate Cancer UK and BBH London Credit: Campaign Prostate Cancer UK launches the campaign with the greatest dad dancing on the internet, featuring some of their supporters who’ve been treated for prostate cancer, a dance crew who raise …
Five brilliant campaigns of the week picked by the editor, well, me 🙋🏻♂️ MOUNT RECYCLEMORE by musicMagpie and Fanclub PR Mount Recyclemore is a giant sculpture of the G7 leaders’ heads made entirely of discarded electronics, located on Sandy Acres in Cornwall near the G7 summit in Carbis Bay. Its purpose is to highlight the …
Five brilliant campaigns of the week picked by the editor, well, me. 🙋🏻♂️ THE WILDLIFE IMPACT GIFT CARD by Mastercard and McCann As per Interpublic Group, many critically endangered species may go extinct by the time these cards expire. Mastercard, in partnership with Conservation International, is turning the card expiration date into a tool to …
Five brilliant campaigns of the week picked by the editor, well, me! 🙋🏻♂️ IT’S NOT A SECRET IT’S REAL FIRE by Burger King UK and BBH London The new campaign, titled ‘It’s Not A Secret It’s Real Fire’ is based on actual conspiracy theories that exist on reddit about Burger King’s burgers. The TV ads …
Five brilliant campaigns of the week picked by the editor, well, me. 🙋🏻♂️ LOOKS LIKE GUINNESS by GUINNESS and AMV BBDO In anticipation of pubs and bars reopening indoors in England in less than a week’s time, GUINNESS launches a new campaign featuring the classic song ‘Always On My Mind’, celebrating the moment that pubs …
Five brilliant campaigns of the week picked by the editor, well, me 🙋🏻♂️. SEE THROUGH THE SYMPTOMS by Ruth Strauss Foundation, ALK Positive UK, and Engine ENGINE Creative has come together with photographer Rankin, production house TAG, and media agency Wavemaker to create the ‘See through the symptoms’ campaign to raise awareness of the signs of lung …
Five brilliant campaigns of the week picked by the editor, well, me. 🙋🏻♂️ ONE/SECOND/SUIT by H&M and Uncommon Creative Studio H&M has launched a free 24-hour suit rental service for people attending a job interview in an effort to boost their confidence and make a powerful first impression. As per Independent, The ONE/SECOND/SUIT initiative enables customers to book a single-breasted …