Five campaigns of the week picked by the editor, well, me. THE SHOW MUST GO ON by Amazon & Lucky Generals Amazon’s captures the frustration and disappointments of 2020 while managing to lift spirits with a tale about a ballerina with big dreams. (AdAge) The gorgeous Chirstmas’s ad by Amazon tells the story of a young …
Five campaigns of the week picked by the editor, well, me BEDTIME STORIES CHAPTER TWO by Papyrus UK & TBWA\MCR Bedtime Stories Chapter Two is PAPYRUS’s campaign helping protect children from the nightmare of cyberbullying and harmful online content, by alerting parents and carers of the types of things their children could be accessing on the …
Five campaigns of the week picked by the editor, well, me. THERE’S A MONSTER IN MY KITCHEN by Greenpeace & Mother London “There’s a Monster in My Kitchen’ takes aim at deforestation across South America, and is brought to life through the experience of Jag-wah, a displaced jaguar who is forced from his once lush …
Five campaigns of the week picked by the editor, well, me. #BUYBACKFRIDAY by IKEA & Edelman UK When working with IKEA West Yorkshire for four months as a Student Consultant for their project, we were impressed with how IKEA has been trying to raise people’s awareness of environmental issues and how the company has been …
Five campaigns of the week picked by the editor. FRESHLY LAUNDERED – ECO EDITION by Samsung Samsung teams up with Gold medal-winning Team GB star Max Whitlock to launch new fragrance. The campaign introduces Samsung’s new “Eco Bubble” washing machine. Creative agency Taylor Herring opted to parody Brad Pitt’s Chanel No.5 commercial from 2012 to produce …
Five campaigns of the week picked by the editor. BLACK POSTBOXES by RoyalMail Royal Mail has unveiled four special postboxes to mark the beginning of Black History Month on 1 October. The postboxes, which can be found in London, Glasgow, Cardiff and Belfast, are intented to honour black Britons including Mary Seacole and Sir Lenny Henry. (Independent) Credits: RoyalMail ONE LITTLE THING …
Five campaigns of the week picked by the editor. TOMORROW STARTS TONIGHT by IKEA The campaign highlights the importance of sleep and challenges the products that are marketed for sleep improvement. Credits: Mother, London, UK THE NAKED THREAT by Refuge Refuge teamed up with AMV BBDO, Cosmopolitan and Love Island star Zara McDermott to launch …
Fives campaigns of the week picked by the editor. TAP OUT by GambleAware GambleAware and The Safer Gambling Board have launched a campaign to encourage people to consider ‘tapping out’ before placing a bet they may regret. Credits: M&C Saatchi, UKProduction Company: Academy FilmsDirector: Vince SquibbMedia Agency: Goodstuff RELAX, IT’S MODERN EMULSION by Farrow & Ball BMB has …
Five campaigns around the week picked by the editor. LOVE CONQUERS ALL by Burger King The campaign, from TBWA\Helsinki and media partner Virta Helsinki, celebrates the LGBTQ+ community. Burger King rolled out ads showing the King kissing Ronald McDonald and the line “Love conquers all. Credit: TBWA\Helsinki SOCIALLY DISTANCED TEAPOT by Yorkshire Tea Yorkshire Tea brings social …
A new quirky campaign from M&C Saatchi London and SS+K. They say Third Time’s the Charm. The other day after watching Netflix‘s Eurovision Song Contest, I want to go to Husavik, Iceland to make some wishes to the elves. Two days ago, when I was watching Down to Earth with Zac Efron, right from the first …