Coca-cola's new creative ad centres around Coke and food, showcased families around the world cooking and having fun time together in the kitchen during the current pandemic.
Coke x Anomaly have launched a new global platform for Coke and Food called ‘Together Tastes Better’ – a fully integrated program comprising a new film, initiatives to support local restaurants, and a partnership with Disney, Lin Manuel and Jose Andres to bring families together to celebrate the Hamilton premiere. This is part of the first work created by Anomaly since their appointment on Coke. (Source: Ibbonline.com)
“We’ve realized that the things that matter deserve time… From now, we are not going to leave anything on our plates because we’ve learned to savor the moments that were always there. #togethertastesbetter“
Coca-Cola’s Youtube Channel
Filmed remotely during the Covid-19 quarantine, the film showcases 13 real families, couples, housemates in households from eight different cities around the world including Orlando, Shanghai, Lisbon, Kiev, London, Mumbai, and Mexico City, to celebrate the joy of cooking and reconnecting. The people in the film cook their own food and follow their own recipes.
“We wanted to bring to life, in the most authentic and respectful way, the role that food has been playing in our lives these days,” Anomaly group creative director Laura Sampedro tells Muse. “Yes, in this ad people share smiles and Cokes, but they also share tears and uncertainty as they go through these messy and strange times.”
Watch here:
CREDITS
The COCA-COLA Company
Group Director Social Center & Prod.IMC: Sarah Traverso
Integrated Marketing Comms Director: Guillermo Gimenez-Brotons
Coke IMC Director: Russ Mischner
VP Coke Trademark: Jaideep Kibe
Coke Brand Director: Erica Tuggle
IMC, Sr Producer: Rebecca Smith
IMC, Sr Producer: Jennifer Kramer
Agency: Anomaly
Group Creative Directors: Carlos Alija, Laura Sampedro
Creative Director: Dan Shapiro
Associate Creative Director: Harry Neville-Towle
Executive Producer: Jenn Pennington
Account Director: Alyssa Tacopino
Business Affairs Manager: Bianca Lauria
Production: SOMESUCH
Director: Kim Gehrig
Executive Producer: Nicky Barnes
Head of Production: Michelle Stark
Producer: Lee Groombridge
Production Supervisor: Luke Thornton
Director’s Assistant: Steve Shaw
Global DOP: James Laxton
Global Food Stylist: Katie Giovani
Production Partners:
Kiev, Ukraine: Radioactive Film
Lisbon, Portugal: TwentyFourSeven Productions
London, England: Somesuch/Unit 2 Royale Studios
Mexico City, Mexico: The Lift
Orlando, Florida: Somesuch
Shanghai, China: P.I.G China
Music supervision/Sound Design: SOUNDTREE
Managing Director/Music Supervisor: Jay James
Founder/Composer: Peter Raeburn
Head of Music/Composer: Luis Almau
Composer/Music Producer: Luke Fabia
Senior Producer: Neil Athale
Sound Designer: Henning Knoepfel
Sound Designer’s Assistant/Transfer: Graham Norman
Music Track: “Sabali” by Amadou & Mariam
Edit: Trim Editing / Cosmo Street Editorial
Editor: Tom Lindsay
Assistant Editors: Alexander Evan Morales, Dave Davies, Joshua Mannox
Head of Production: Anne Lai
Color: 3 NYC
Colorist: Tom Poole
Producer: Alexandra Lubrano
Finishing: Rock Paper Scissors- NYC
Senior Flame Artist : Edward Reina
Assistant Flame Artist: Austin Hazzis
VFX Producer : Barbara Kontarovich
Photo by Morning Brew on Unsplash
