Five campaigns of the week picked by the editor, well, me. SPOTIFY WRAPPED 2020 As an annual campaign, Spotify Wrapped 2020 recognises and celebrates the stories from the artists, creators and listeners who helped us make it through this year. The streaming platform unveiled its famous year-end campaign this week as an homage to the …
Five campaigns of the week picked by the editor, well, me. WASTE by IKEA & Instinct BBDO Hot on the heels of its horror spot against intimate partner violence, Ikea is campaigning against food waste at Christmas with a commercial in which giant items of food rain down on the world. The new spot, by Instinct …
Five campaigns of the week picked by the editor, well, me. PS5 LAUNCH by Sony & Red Consultancy Sony’s iconic PlayStation shapes take over London Tube station for UK PS5 launch. Sony has taken over Oxford Circus Tube station in London to mark the launch of the PS5 in the UK. The marketing stunt will …
Five campaigns of the week picked by the editor, well, me. THE LETTER by Coca-Cola & Wieden & Kennedy London Coca-Cola has announced the launch of its new festive campaign and TV ad, ‘The letter’. On TV screens from December, the advert, directed by Oscar-winning filmmaker Taika Waititi, follows a father’s journey to make his daughter’s …
Five campaigns of the week picked by the editor, well, me. THE SHOW MUST GO ON by Amazon & Lucky Generals Amazon’s captures the frustration and disappointments of 2020 while managing to lift spirits with a tale about a ballerina with big dreams. (AdAge) The gorgeous Chirstmas’s ad by Amazon tells the story of a young …
It was a long and chilly night; I grabbed some snack and made myself a cup of tea, tuned into Netflix to enjoy a movie night, on my own, trying to escape from the harsh reality with another lockdown coming. I kept pressing “Next” and suddenly it was 2 am. Is there any “Next” button …
Five campaigns of the week picked by the editor, well, me BEDTIME STORIES CHAPTER TWO by Papyrus UK & TBWA\MCR Bedtime Stories Chapter Two is PAPYRUS’s campaign helping protect children from the nightmare of cyberbullying and harmful online content, by alerting parents and carers of the types of things their children could be accessing on the …
Five campaigns of the week picked by the editor, well, me. THERE’S A MONSTER IN MY KITCHEN by Greenpeace & Mother London “There’s a Monster in My Kitchen’ takes aim at deforestation across South America, and is brought to life through the experience of Jag-wah, a displaced jaguar who is forced from his once lush …
Five campaigns of the week picked by the editor, well, me. #BUYBACKFRIDAY by IKEA & Edelman UK When working with IKEA West Yorkshire for four months as a Student Consultant for their project, we were impressed with how IKEA has been trying to raise people’s awareness of environmental issues and how the company has been …
Five campaigns of the week picked by the editor. FRESHLY LAUNDERED – ECO EDITION by Samsung Samsung teams up with Gold medal-winning Team GB star Max Whitlock to launch new fragrance. The campaign introduces Samsung’s new “Eco Bubble” washing machine. Creative agency Taylor Herring opted to parody Brad Pitt’s Chanel No.5 commercial from 2012 to produce …