"Spotlight of the Week" is a weekly published series that highlights the important work in PR, Comms, Marketing and Advertising. The work that makes you think "Pssttt I wish I had come up with this idea". The work that lingers on your mind. The work that matters.
THE WORLD’S WORST TOYS by World Animal Protection and Cow
Source: World Animal Protection
The leading animal welfare charity World Animal Protection has revealed what has been billed as ‘the worst toy in the world’ – the first-ever hyper-real Factory Farm Playset, to coincide with #COP26.
Using a small-scale reproduction, The Factory Farm Play Set represents the hidden reality of the conditions factory farmed animals endure.
This film shows what happens when children come face to face with factory farming.
Over 70% of the UK’s farmed land animals live on factory farms in intensive, unnatural conditions. The campaign highlights the stark contrast between our perceptions of UK farms from an early age, and the dire reality of living conditions for the majority of farmed animals in the UK.
DIGITAL FLASHING IS FLASHING by Bumble and Hope&Glory
Dating app Bumble launched a campaign to make cyberflashing illegal in the UK.
“Cyberflashing is a pervasive problem, experienced disproportionately by women. Research from data analytics firm YouGov shows that four in 10 millennial women (41%) have been sent an unsolicited photo of a man’s genitals (dick pics, colloquially) without consent,” the company wrote in a blog post.
“Bumble’s own research suggests this figure could be even higher, with nearly half (48%) of those aged 18 to 24 receiving a sexual photo they didn’t ask for in the last year alone.”
The company says it will be organising cross-party Parliamentary consultations alongside UN Women (the United Nations’ gender equality arm) to encourage support from MPs.
The popular app, which boasts over 40 million users, will also be working with organisations that have been advocating for cyberflashing to be made illegal for years.
HEAR ME WHILE YOU CAN by Conservation International and FleishmanHillard UK
Source: Little Black Book
Conservation International launched a new global OOH campaign last week “Hear me while you can,” to make sure nature is heard at COP26 and to inspire world leaders, delegates and people around the world to understand what will be lost if we fail to protect nature.
Over the duration of COP26, Clear Channel digital screens will showcase Conservation International’s new campaign, which invites passers-by to stop and listen to the beautiful sounds of nature.
The digital screens will feature a QR code which, once snapped, transports the public to conservation.org/HearMe, where they can listen to some of nature’s most majestic soundscapes, from the Amazon rainforest to South African savannah, from Southeast Asia mountains to the North Pacific Ocean, and learn more about Conservation International’s work to protect nature around the world.
WONDERFUL WORLD by OLIO and Hell Yeah
Source: Campaignlive
Food-sharing app Olio has launched a TV and out-of-home campaign by Hell Yeah that highlights the UK’s household waste problem and how using the mobile app can help to solve it.
As the world’s population gets bigger, so does waste generation. By 2050 the amount of household waste will grow bUK households throw away a staggering 30 million tonnes of waste each year – averaging over 1 tonne per household – and 80% of the contents of our bins could be reused, recycled or composted. Some of the biggest culprits are food waste (26% of our bins) and packaging (20%). OLIO’s sharing app directly tackles this waste by ensuring that unwanted food and goods find a new home, reducing both landfill and the need for more packaging.
The TV ad will run across Sky, Channel 4 and ITV channels , and will also benefit from £250,000 additional media spend as one of the inaugural winners of the Sky Zero Footprint Fund. Media is being handled by Squadron Venture Media.
