"Spotlight of the Week", formerly "Campaigns of the Week", is a weekly published series which highlights the important work in PR, Comms, Marketing and Advertising. The work that makes you think "Pssttt I wish I had come up with this idea". The work that lingers on your mind. The work that matters.
LOVE THE JOURNEY by Adobe and Ketchum
Credit: Adobe
Adobe and Ketchum launch Love the Journey with Little Simz to inspire young people to turn their creative passions into creative pursuits.
The campaign with award-winning UK rapper, actor and role model, Little Simz, showcases to today’s generation that creativity belongs to everyone. In her film, Simz pens a heart-warming love letter to her mother, her number one fan, thanking her for nurturing her, being part of her journey and giving her the tools to reach her dreams.
The Love the Journey research explores the barriers stopping people from pursuing creative careers. It found that 66 percent of UK students and young people (aged 16-24) are concerned about pursuing a creative career since the pandemic. Additionally, although 75 percent want to pursue a career in the creative industry they don’t know where to begin.
The research shows that support from those closest to the younger generation can help them overcome concerns they may be having when considering a creative career and better take on challenges that may deter them. In fact, 62 percent of students we surveyed said that parental support gave them more confidence and motivation in the path they were choosing.
For Love the Journey they’ve also teamed up with a host of diverse and inspiring talent from the UK creative scene to further empower the future generation of creators.
EVERY HOME SHOULD BE A HAVEN by IKEA and Mother
Credit: Campaignlive
The new Ikea campaign brings something for the whole family. Under the slogan, “Every home should be a haven” they created bodyguard bears, that protect the house and bring the kids their own safe space.
Ikea creates a new universe where a team of stacked teddy bears protect the home and bring their inhabitants peace and quiet from the day-to-day stress.
Spanning TV, VOD, radio and digital media, with OOH activations following later in October, the work features a 60-second film directed by Tom Noakes and produced by Ellie Fry through Pretty Bird.
SOCIAL POST by Post Office and Ogilvy UK
Credit: Little Black Book
Post Office have revealed their latest and timely poster campaign following the global mass social media outage that left millions unable to post, share or like. The poster by ad agency Ogilvy UK is now showing on Clear Channel sites across London and soon nationwide.
The outage, which caused a stir across the globe and affected Facebook, Instagram and WhatsAapp, reportedly led to billions of dollars being wiped off of owner Mark Zuckerberg’s portfolio.
Jules Chalkley, executive creative director at Ogilvy UK, said: “We wanted to take advantage of last night’s [Monday’s] social media outage to celebrate the Post Office. Whilst the world went into digital turmoil, Post Office did what it has always done: be the original social media network, connecting people day in day out, all over the country in a beautifully human way.”
“HELLO LITERALLY EVERYONE” by Twitter
The six-hour global outage of Facebook-operated social media platforms last Monday resulted in a mass migration to Twitter, where a flood of jokes and memes reacted to the news.
Twitter welcomed the online crowd that moved to its platform after Facebook, WhatsApp and Instagram went down for hours without an official explanation.
The official Twitter account tweeted “Hello literally everyone”, garnering 2.4 million “likes” in just four hours, prompting responses not only from the WhatsApp and Instagram’s accounts but also others.
Look at the interactions!
Some companies used the opportunity to market their products. Netflix tweeted an image from its new hit show “Squid Game” showing a contestant in the series labeled as “Twitter” holding up and saving the life of a contestant labeled “Everyone.”
