"Spotlight of the Week", formerly "Campaigns of the Week", is a weekly published series which highlights the important work in PR, Comms, Marketing and Advertising. The work that makes you think "Pssttt I wish I had come up with this idea". The work that lingers on your mind. The work that matters.
THE FALL COLLECTION by Burger King and BBH London
Source: Campaignlive
Burger King has launched branded apparel as part of a campaign by BBH to promote its Gourmet Kings range.
Following the successful launch of Burger King’s new Gourmet Kings range last week, the restaurant has unveiled its first range of branded apparel. The limited-edition shirt is designed for dining in style, with the camouflage print helping customers disguise any inevitable spillages that may occur from enjoying the restaurant’s gloriously messy burgers.
Created by BBH, The Fall Collection is a one-size fits all box-fresh shirt inspired by an array of the Gourmet Kings burger ingredients. Creating a one-of-a-kind mouth-watering print, the shirt is made from juicy tomatoes, fresh rocket, Bullseye BBQ sauce, smoked cheddar cheese, crispy onions and sweet rashers of bacon, all clearly listed on the garment’s label.
The flame-grilled burger chain has collaborated with celebrated British designer Katie Eary, to create this unique design.
The Fall Collection is supported with TV and OOH also created by BBH, social activity by Coolr and PR from Frank.
LIVE 1000 LIVES by the NHS and MullenLowe Group UK
Source: Little Black Book
After the success of last year’s We Are The NHS campaign which saw the NHS’s highest ever YoY uplift for nursing applications at 35%, MullenLowe Group UK has partnered with NHS England once more to recruit the next generation of health professionals.
This year’s recruitment drive seeks to create a shift away from the heroic, crisis-fighting image created by the pandemic, to a more appealing, but still authentic, view of how rewarding it can be to work in the NHS.
Ewan Paterson, chief creative officer at MullenLowe Group UK said: “We’re delighted and honoured to partner with the NHS for the fourth consecutive year, at a time when recruitment has never been so essential for them. As a result the focus this year has been all about why it’s a uniquely rewarding career. And LIVE 1000 LIVES is an idea that dramatises that in a truly inspiring way. Be it being there the moment life begins or when someone takes their first step post-trauma, it’s a career like no other.”
ADULT-ONLY VIENNA MUSEUMS by Vienna’s Tourism Board
Source: The Guardian
Vienna’s tourism board has started an account on OnlyFans – the only social network that permits depictions of nudity – in protest against platforms’ ongoing censorship of its art museums and galleries.
A short video featuring the painting Liebespaar by Koloman Moser, made to mark the Leopold Museum’s 20th anniversary this year, was rejected by Facebook and Instagram as “potentially pornographic”.
These works and more are now on full display, safe from the threat of censorship, on Vienna’s OnlyFans profile – and only teased from Facebook, Instagram and Twitter.
Instagram, along with its parent company, Facebook, has retained its strict no-nudity policy in the face of years of criticism, and even as it has become a more essential platform for artists. In July, creatives protested against social media networks’ uneven promotion of their work with the hashtag #FixTheAlgorithm.
The Vienna tourist board, having decided to launch a presence on OnlyFans, encountered barriers promoting it. Twitter, Facebook and Instagram all rejected links to the platform, requiring the board to liaise with their service teams, in some cases over weeks.
NOT JUST ONE DAY by VMLY&R and STAMMA
Source: The Drum
Stamma, the British Stammering Association, and VMLY&R London have teamed up to launch a petition and supporting film that calls for people who stammer to be visibly and authentically portrayed in the media.
The short film, Not Just One Day, follows the inner monologue of someone who doesn’t really believe in petitions, and finds them mostly vague or unrealistic, with the one exception being the new petition from STAMMA, which provides a focused and actionable change.
The impactful work was created by brand and customer experience agency VMLY&R London alongside film collective Acid News, and the ad is voiced by Paul Roberts, a long-standing member of Stamma, who has never been contracted for voiceover work before.
