"Spotlight of the Week" is a weekly published series that highlights what's happened in the world of PR, Comms, Marketing, Advertising, Social. It's about the work that makes you think "Pssttt I wish I had come up with this idea". The work that matters. Or simply the ones (good and bad) that get people talking. So, what's in the news?
✅ Memeingful Connections by Tinder and John Doe
I am simply obsessed. Tinder UK and John Doe agency have been working together on a campaign all about the celebration of iconic queer memes. To pick the top ten meme moments, they partnered with 10 LGBTQIA+ icons who are known for sharing, loving and creating meme-worthy moments. Tinder has also collaborated with five artists – Dom&Ink, Ashton Attzs, Andrew Ahern, Artist Named Nobody and Kxmolo – to recreate 10 of the iconic memes as gifs to help LGBTQ+ singles spark meaningful connections with matches this Pride and beyond.
So remember when Alexandra Burke brought the phrase “the elephant in the room” to the UK? Iconic if you ask me.
Memes have always been part of queer culture. It’s great and fun to see a brand tap into this pop culture and bring it to life and celebrate the joy of the queer community. I also wrote a piece about memes recently.
✅ The Upside Down Playlist by Spotify
Stranger Things is simply the most popular show at the moment – Season 4 has been a record-breaking success for Netflix, with the first portion of the current season having the most hours watched in a weekend premiere for a streaming series at a staggering 286.79 million (according to Collider), so any press story associated with it will get people talking.
With “Stranger Things 4: Volume II” coming to Netflix last Friday, July 1, Netflix had joined forces with Spotify to help you find your very own playlist that would save you from Vecna’s nightmare world. Countless articles, stories and coverage from national, lifestyle, tech publications if you do a quick Google search. It’s also a big talking point on Twitter with 13.5k quote retweet.
Context and spoliers alert for Volume 1: The standout moment in “Stranger Things 4” was Max being rescued from Vecna’s lair by her favourite song, Kate Bush‘s “Running Up That Hill“. The song has surged in popularity after it featured in THAT episode of Stranger Things.
Still recovering from Volume 2 since I watched it on Friday so brb. But curious to know, what’s your saviour song?
✅ All Our Pride by Pride in London and WPP
All Our Pride campaign was created by Pride in London and the LGBT+ led team behind WPP Uniteto commemorate the 50th anniversary of the original march in the UK and unite the collective past, present, and future of pride from every corner of the LGBT+ community.
On the weekend of Pride, the campaign went live in OOH, Cinema, Social, Digital, and Outdoor AV ahead of the Pride March on Saturday (2 July) and showcased on Piccadilly Lights and in immersive OOH experience Outernet near Tottenham Court Road Station (Source: WPP)
The end-to-end creative development and production and media strategy were led by an LGBTQ+ team from WPP agencies including BCW, Grey, Hogarth, Landor & Fitch, MediaCom, The&Partnership and VMLY&R.
The LGBTQ+ community has come a long way and it’s still a long way to go for greater safety, equality and visibility. The campaign shares the breadth of LGBTQ+ experiences and milestones including conversion therapy, Section 28, the heroic fight of the community against the stereotypes of gay men during the HIV pandemic,…
On Saturday 2 July, after a two-year hiatus, the 2022 Pride Parade returns to the streets of the capital with nearly 40,000 applications from all sections of the community and over 400 community groups. The parade pays homage to the 1972 march, passing significant sites from the UK’s first LGBT+ movement. (Source: Pride in London).
❌ RadioShack Unhinged Twitter Strategy
Brands always want to be part of the conversation and part of cultural zeitgeist. They say there’s a will, there’s a way and they aren’t joking. This rings true for RadioShack – They woke up one day and said ” You know what, I’m bored, I’m gonna wreak havoc”, so of course, category is Chaos Only.
RadioShack is a 100 year old brand embedded into the global consciousness and we are going to lead the way for blockchain tech to reach mainstream adoption by other large brands, according to them. So that’s that. They want to reimagine this 100-year old into an edgy social media presence, but that’s just not it.
RadioShack’s Twitter account contains a stream of explicit comments, vulgarities and drug references and they have no issues with it.
Its Twitter is filled with a variety of nonsense tweets with some even dragging other celebrities and brands into the mix in a very inappropriate way. Meh. Yikes. They are some crypto bros who want us to think they are cool, but sorry, it’s giving Forex Trader:
