"Spotlight of the Week", formerly "Campaigns of the Week", is a weekly published series which highlights the important work in PR, Comms, Marketing and Advertising. The work that makes you think "Pssttt I wish I had come up with this idea". The work that lingers on your mind. The work that matters.
NOTHING KILLS LIKE HUNGER by Concern Worldwide and Don’t Panic London
Credit: The Drum
Concern Worldwide has teamed up with creative agency Don’t Panic London to spotlight on the conflict areas where children are more likely to die as a result of hunger and related diseases, than fighting.
Don’t Panic’s task was to create a new campaign proposition to sit across Concern’s organisation, resulting in ‘Nothing Kills Like Hunger’, which both breaks existing narratives of victimised programme participants, and engages new supporters in Concern’s programmes on the ground which are addressing conflict-driven hunger.
Don’t Panic collaborated with George Butler, an award-winning artist and illustrator specialising in travel and current affairs, for the film.
In 2021, there should be no place in the world for famine and hunger. Yet, right now over 41 million people are at risk of dying from starvation.
In conflict zones around the world, people’s livelihoods and their access to food are being disrupted. Meanwhile, hunger is being actively weaponised by warring parties, leaving communities with less and less to eat every day. Concern Worldwide provides development and humanitarian interventions in 23 countries across Africa, the Middle East, Asia and Haiti.
The ‘Nothing Kills Like Hunger’ campaign has been running since 1 September 2021 across social channels and is still ongoing.
I AM MORE THAN JUST YOUR VILLAIN by Changing Faces
Credit: Changing Faces
The charity Changing Faces UK has called out the latest James Bond movie No Time to Die for its reinforcement of the stereotype that scaring and facial disfigurement is bad and evil. The campaign calls on the film industry to stop using scars, burns, marks and other visible differences as a shorthand for villainy.
The research commissioned by Changing Faces UK found:
- Only 1 in 5 people with a visible difference have seen a character who looks like them cast as the hero in a film or on TV.
- Even fewer (15%) have seen someone with a visible difference playing the love interest on screen.
- Nearly double (39%) have seen someone with a visible difference cast as the villain or “baddie”.
People with visible differences also report long-term impacts from not seeing people who look like them represented in society and across popular culture. A third have low levels of confidence (34%), and three in ten have struggled with body image (31%) and low self-esteem (29%). A quarter (24%) say it has affected their mental health.
Do You Give A Sausage by Chefs in School and BBH London
Credit: Little Black Book
Chefs in Schools partnered with BBH London to develop a campaign that highlights the importance of quality school meals, as part of the UK-wide Chefs in Schools initiative.
The campaign centres on a film in which children urge us to “give a sausage” about their lunches because “feeding us well at school feeds a better future”.
The campaign aims to raise awareness of the charity, asking people to donate, write to their MPs, and speak constructively to schools about how to make lunches as healthy as possible. It also encourages schools to sign up to a School Food Charter, which is a commitment to serving freshly made, high-quality school meals.
Alongside the film, BBH has created a series of print executions that will feature in OOH sites in London & Manchester, in space which has been donated by street advertising specialists, JACK and City Outdoor Media. The campaign will also be running on Social Media and will be fronted by chefs, food producers and influencers such as Tom Kerridge, Prue Leith, Chantelle Nicholson, Amelia Freer and Thomasina Miers.
NETFLIX
Nothing, just a Netflix billboard on Sunset Blv in Los Angeles. Now who’s selling sunsets?
It says it all doesn’t it?
