Month: June 2020

FASHION BRAND DIESEL TELLS AN UNLIKELY DREAM OF RELIGION AND TRANSGENDER RIGHTS

In the U.S, in landmark case, Supreme Court rules LGBTQ workers are protected from job discrimination; LGBTQ+ community deserves to celebrate this. Fashion marketer Diesel has always urged its young fans to walk their own path, since Go With The Flaw campaign in 2017. According to Diesel founder, Renzo Rosso, the brand’s values include the belief that “individuality, …

CONTENTPORARY

Content, content, content. Can it not be more obvious? If Beyoncé asks me “Who runs the world?”, my answer would definitely be “Content”. Well, maybe when you are trying to sing it, obviously it doesn’t harmonize with the rhythm and melody of the song at all, but in the context of society and digital age …

INFLUENCE: THE PSYCHOLOGY OF PERSUASION

Influence: The Psychology of Persuasion by Robert B. Cialdini Book Review Cialdini’s Influence: The Psychology of Persuasion is a fascinating study, which reveals about why and how we make decisions. It also provides facts about how marketers cause us to behave in often predictable ways which are beneficial to those marketers. Understanding the knowledge in the book, …